Kevin O’Leary, chairman of OLeary Ventures, reacts to Elon Musk being forced to testify in the SEC investigation into his Twitter acquisition on The Big Money Show.
Elon Musk He said his social media platform X plans to release an app for smart TVs that will allow users to watch long-form videos from the platform.
Musk’s comments came after Fortune reported that X, formerly known as Twitter, plans to release a TV app for Amazon and Samsung users next week. Sources told the show that the TV app looks “identical” to YouTube’s TV app, which is an indication of what Musk wants. X app Because it competes with the Google-owned video platform.
X rolled out an early version with updated video and audio in October after Musk said he planned to turn it into a super app offering services from messaging to peer-to-peer payments.
In a short reply on X to a user’s post that said, “Soon you’ll be able to watch your favorite X long-form videos directly on your smart TV,” Musk wrote, “Soon. He will appear.” Including X.
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According to Elon Musk, X plans to release an app that will allow users to watch videos from the platform on smart TVs. (Jaap Arrians/NurPhoto via / Getty Images)
In a follow-up post, Musk added that users “can already use it.” Apple AirPlay To play more videos on your TV from your phone. ”
X has been looking at building partnerships with content creators to become a “video-first platform.”This is as per X Had a hard time retaining advertisers on the platform following a series of controversies that have arisen since the Musk-led ownership group acquired what was then known as Twitter in October 2022.
Elon Musk’s X allows brands to run ads next to specific creators
Musk hopes the X Smart TV app will help the platform compete with Google-owned YouTube. (Smith Collection/Gado/Getty Images)
Last month, X announced that starting in February, advertisers will be able to: Target your ads It appears on the platform next to posts from a curated list of premium content creators.
The creator targeting tool will allow advertisers to use the X Ads Manager to “run pre-roll video ads on creators’ video content on both their home timelines and profiles,” X said in the post. Stated.
The company added that this creator targeting tool works based on X’s leading brand safety solutions, adjacency controls, and sensitivity settings.
Elon Musk’s X is planning a TV app that will feature videos from the platform. (Muhammad Selim Kolkata/via Anadolu/Getty Images)
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X did not immediately respond to FOX Business’ request for comment on the platform. tv app schedule.
Reuters contributed to this report.
