The NFL’s Christmas Day games may be in new venues, but commercial slot prices haven’t changed much.
According to ADWEEK’s Bill Bradley:The five ad packages for pro football Christmas games streaming on Netflix will cost at least $5 million each.
The packages are categorized into Pre-Match, Half-Time, In-Match Feature 1, In-Match Feature 2 and Post-Match, with the last being the most expensive.
Bradley detailed that each package must include at least eight 30-second ads for each company.
The NFL’s eight named sponsors, including Gatorade, Verizon, Visa and Microsoft, are expected to have a June 26 deadline to first select packaging options.
Both companies will have the opportunity to promote their products during the television broadcast of the Chiefs vs. Steelers game at 1:00 PM ET or the Ravens vs. Texans game at 4:30 PM ET.
The 2024 NFL season will be the first to have games available on Netflix, requiring fans to have a separate subscription to the secondary streaming platform.
Similarly, fans will need NBC’s Peacock to watch the Packers take on the Eagles in Sao Paulo, Brazil in Week 1, and will also need access to ESPN+ to watch the Chargers take on the Cardinals on “Monday Night Football” in Week 7.
In 2022, the league moved its “Thursday Night Football” broadcasts from FOX to Prime Video, marking the first time a pro football game has legitimately shifted to a streaming service instead of cable TV.
The $5 million price tag for a Christmas advertising package is staggering for a regular season game, but $7 million needed One 30-second commercial will air during Super Bowl 58.
More broadly, the NFL has played at least two games on Christmas Day since 2021 and has broadcast a matchup on Christmas Day every year since 2020.
Last year, the NFL surpassed the NBA in Christmas viewership, thanks to the Raiders’ upset win over the Chiefs and a battle between two powerhouses, the Ravens and 49ers. Top 6 Rankings by SportsMediaWatch.com.
