In the last quarter of 2024, Netflix pulled more viewers than BBC audience in the UK, becoming a national viewer. The most popular TV service。 In the whole portfolio, the BBC continues to be the destination of British favorite news and entertainment, but it is still an important milestone for the United States -based streamer. in the end, Netflix It was that service I sent a DVD Through posts in California several decades ago.
I studied Television in the streaming era The problem of the national broadcasting station is that streaming is a global industry. In other words, the content that has brought local profits worldwide, giving a local benefits worldwide -the national subclawers have the advantage of content that are mainly created for viewers of the country B. Increase the content in both places.
And as Netflix grows, the value grows for viewers. This model is considerable Competitive advantage For IT and other platforms that stream content across borders.
Without Hollywood movies or television series, Netflix will be a US market fringe player, but this content is appealing to subscribers around the world. The same applies to Korean programs. South Korean programs have been proven to be useful for strict local viewers and are popular around the world. Mid -January, Netflix's Most shows that were viewed In the UK, US and South Korea programs, including the second season of I games, were mixed.
Netflix is familiar with expanding the content throughout the continent and utilizing its huge library. Its scale gives local rivals a non -aggressive edge.
This strategy focused on the content of the content and was explained by Netflix CEO. Ted SalandosWho said: “We're not trying to make more Hollywood content for the world. I'm trying to create content from anywhere in the world.”
In fact, Netflix has both Hollywood and non -English content. But in any case, the platform does not compete in equal competition with local services, and every time you enter the market, you will benefit from the library built for other areas.
Netflix and other streaming giants have rebuilt media systems throughout Europe. an Audience survey In four European nations (Denmark, Germany, Italy, the Netherlands) of 1,813 respondents aged 16 to 34, it has revealed that Netflix is definitely. The most popular destination For long content such as film. In this survey, we have confirmed that Netflix is the streaming service that is the most watched in these four countries, along with Amazon Prime Video and Disney+.
Broadcasting station struggle
As a result of this new competition, European commercial broadcasting station It is difficult for advertisers, viewers and investors. According to my calculation, at the end of 2024, the largest market capitalization of Europe's largest commercial broadcasters in the largest market (France, Germany, Italy, Spain, the United Kingdom), and only 5.6 % of the Scandinavian countries. It is shown that it was. Netflix (For $ 14.2 billion (11.5 billion pounds) US $ 2525 billion)
Navigating this global system is similar to public service media like the BBC. They also lost the audience, especially young viewers, for streaming services. Historically, the EU and the UK were good at protecting movies and television production departments.
an EU commandFor example, streaming services stipulate that it is necessary to “secure at least 30 % share of European works in the catalog”, and confirm that content is noticeable. In the future, the EU and the UK may need to strengthen support for public service media.
Netflix invests billions of content produced in the UK, including BLACK DOVES, starring KEIRA KNIGHTLEY. Ludovic Robert/Netflix
But Netflix just likes European content, Invest hundreds of millions Local dollar. For the first time in 2024, the service was so Spend more International content ($ 7.9 billion to $ 7.5 billion) than US programming. And in the UK alone, Netflix invests above US $ 6 billion Since 2020.
Faced by that, this investment is a coup in the country's creative industry, but the problem is that it is a US -based service that determines which story is conveyed and how it is conveyed. 。 Netflix is interested in indigenous content, but during the production process I will shape these stories Keep the audience across the border in mind.
Therefore, local stories that Netflix choose in the UK or other places do not necessarily have to be communicated by public service broadcasting stations. Furthermore, the UK may not control the ownership of these platforms, and may prove the future problems depending on who they are.
Public service media, including the BBC, is a self -expression tool of a country that is superior to any other platform than the national specificity, mood, and weaknesses. It is the ability and privilege that the UK must hold.
(author: Jean ShalabySociology professor, London University Citecent George)
(Disclosure statement: Jean CHALABY discloses related affiliation beyond academic work, not working, consulting, owning or receiving funds for shares from companies or organizations that benefit from this article. I haven't)
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