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Netflix looking to propel F1 Academy to new heights

MIAMI — The growth of Formula 1 in recent years, especially in the United States, is partially related to the sport’s success. Netflix Documentary series “Drive to Survive”. The series, which debuted in 2019, opened up the world of F1 to viewers, taking them behind the scenes and making celebrities such as Günther Steiner and Christian Horner famous.

now, Netflix wants to do something similar with its all-female F1 academy.

In an announcement made at Friday’s Miami Grand Prix, Reese Witherspoon’s Hello Sunshine, a documentary series currently in production focusing on the F1 Academy, will be released worldwide on streaming services in 2025. announced that it would be distributed.

According to the release, the series will “…give fans exclusive behind-the-scenes access to the all-female driving category, highlighting not only the drama of the races, but also the personal stories of the drivers and the high stakes of the world. Their teams, sponsors and their families break down barriers in one of the most demanding sports in the world.”

F1 Academy managing director Susie Wolff hailed the partnership as a “huge step forward” which is expected to increase female participation in motorsport. “We want to be a rocket that promotes women’s participation in the sport, both on and off the track. “It’s not only a huge step forward in the visibility of our mission, but it’s also a powerful statement about the momentum and demand for women’s sports,” Wolff said. “We want to inspire and empower the next generation of young women. Netflix will open F1 Academy to a global audience of existing and future fans.”

Witherspoon paid tribute to F1 Academy drivers, but noted that “people come to watch” women’s sporting events.

“We started Hello Sunshine to change the narrative for women and Susie Wolff and F1 Academy are doing just that by creating new opportunities in the thrilling world of motorsport.” Witherspoon said. “As these dynamic and fearless drivers break barriers behind the wheel, we are excited to partner with Netflix to tell the stories of these powerful leaders. What we do is that when we put women front and center, people come to see us.”

The Miami Grand Prix is ​​the venue for the second F1 Academy race of the season. Alpine driver Abi Pring currently leads the championship standings. You can read our recent feature on Pulling here.

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