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Netflix's ad-supported plans have reached a new level of monthly active users.
According to Netflix, the streaming giant's ad-supported plans in more than a dozen countries around the world have reached a whopping 70 million MAUs.
The company announced new MAU numbers on Tuesday, two years after debuting the ad-supported tier on its streaming platform.
In front of a TV screen with the Netflix logo, you can see a hand holding a TV remote control with a “Netflix button” on it. (Photo credit: Nikos Pekiaridis/NurPhoto, Getty Images) (Nikos Pekiaridis/NurPhoto via Getty Images/Getty Images)
This represents a significant increase from the 40 million MAUs Netflix reported for this plan in May. As of early November last year, the ad-supported tier had 15 million MAUs.
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Netflix said more than 50% of new Netflix sign-ups are “for ad plans in ad-supported countries.”
The streaming giant provided information on other developments in its advertising business on Tuesday.
Netflix says it plans to bring its “in-house” advertising technology, currently available in Canada, to other countries around the world “throughout 2025.”
The Netflix logo appears at the Netflix offices in Los Angeles, California on July 19, 2023. (Tama Mario/Getty Images/Getty Images)
Meanwhile, Netflix announced that programmatic guaranteed ad buying will also be available in Europe, Australia, Japan, and South Korea next year. According to the company, it has already been introduced in four countries: the United States, Brazil, Canada, and Mexico.
| ticker | safety | last | change | change % |
|---|---|---|---|---|
| NFLX | Netflix Co., Ltd. | 819.50 | +14.06 |
+1.75% |
The company also highlighted new partnerships with FanDuel, Verizon and others for two NFL games that will be aired on its platform on Christmas Day next month. These games, for which all advertising inventory is sold out, will pit the Kansas City Chiefs against the Pittsburgh Steelers and the Baltimore Ravens against the Houston Texans, respectively.
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The news comes after Netflix announced in mid-October that it was “on track” to grow its advertising business.
“We are on track to reach advertising subscriber scales that are important to advertisers in all advertising countries in 2025, and are building a strong foundation that will allow us to further grow our advertising membership in 2026 and beyond. ” said the streaming giant. stated in a letter to shareholders in the third quarter.
Brazil – 12/05/2023: In this photo illustration, the Netflix logo is displayed on a smartphone screen. (Photo illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images / Getty Images)
Netflix announced in mid-October that subscriptions to its ad-supported plan, which costs less than any other plan, grew 35% between the second and third quarters.
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Regarding its overall advertising business, the company noted that “building new revenue streams will take time,” and reiterated that it “does not expect advertising to be the primary driver of revenue growth in 2025.”
In its most recently reported quarter, Netflix announced overall revenue of $9.825 billion. Meanwhile, net income was $2.364 billion.
