Boomer Esiason may have realized something.
A day after the former Jets quarterback relayed on WFAN that he’s heard rumors that Netflix could be the rights partner for the NFL’s Christmas doubleheader. Puck’s John Woolland reports. He said the streaming service was the “likely winner” of the bid to broadcast the match.
It’s still unclear how much Netflix will pay for the game.
“Still, Netflix currently has more questions than answers about its Christmas plans, from who will make the games to how much they will pay. For comparison, Amazon has Paid $100 million for exclusive rights to the unwatchable Jets vs. Dolphins Black Friday rain-out contest. Will Netflix pay twice as much for a two-game package and a chance to get Christmas Day? More ?” asked Orlando.
The NFL had previously announced that there would be no games on Christmas Day this season because Christmas falls on a Wednesday, but changed its mind after last year’s game was a huge ratings hit.
In recent years, holidays have become even more crowded with major sporting events, as Nielsen has begun collecting on-the-go viewer ratings.
Previously, viewers were immediately counted only if they watched TV from home, but during the pandemic, Nielsen estimates that people watched games from bars, restaurants, hotels, gyms, hospitals, and the homes of friends and family. I also started counting the cases.
How NFL teams can play games on Wednesdays is that teams that play on Christmas will play on the Saturday of the previous week, so if a team plays on a Sunday and then plays on a Thursday night the following week. The same difference in rest will occur.
In addition to featuring WWE’s “Raw” next year, Netflix is also focusing on live sports rights, with accompanying programs such as a Tom Brady roast and the F1 “Drive to Survive” reality show.
The streaming giant will also exclusively host the Jake Paul vs. Mike Tyson boxing event, featuring a multi-fight card with Amanda Serrano rematching Katie Taylor in the co-main event.
Leagues like the NFL, NBA, MLB, and major college sports are counting on Todip to be a cannon someday.
