New Investment App Launches in Dayton

DAYTON – A new app from the Miami Valley aims to reshape the narrative about investing, moving away from the stereotype of the Wall Street executive. The founders want to make investment feel more accessible and less intimidating.

Nick Schubert, the CEO of Investable, expressed his hope to spark conversations around saving and investing. “In Dayton, Ohio, there really isn’t much talk about these topics,” he noted. “I believe investing can change that.” The app is designed to encourage more Americans to engage with the stock market.

Schubert takes pride in launching this initiative in his hometown, particularly for the working-class residents of Dayton. He was astonished to discover, during his business studies, that over 100 million Americans have never invested in the stock market, which inspired him to create a tool to bridge that gap.

Investable links directly to the user’s salary and requires an investment of only $25 to get started. Schubert mentioned that the app offers users a sense of security. “It alleviates the anxiety over not saving or investing,” he explained. Users can achieve peace of mind each payday.

Upon signing up, users are prompted to outline their financial aspirations, such as purchasing a home, car, or even planning a vacation. “You get to select your risk profile and how much you wish to invest with each paycheck. We encourage users to set goals and reflect on their long-term objectives,” Schubert added.

The stock market can be volatile, which can make investing seem daunting. Schubert emphasized that Investable aims to focus on users’ long-term visions through regular contributions. “Consistent investments are key to navigating market fluctuations in both the short and long term,” he stated.

The app allows for diversified investments through portfolios curated by the Investable team. Users will have access to their invested funds. Investable is set to become available for download on Wednesday.