The NFL has already won big at the Super Bowl, even though the Super Bowl hasn’t even happened yet, with the league earning a whopping $7 million for every 30-second product ad that runs during a football game. I’m getting it.
This year, a list of big brands and celebrities is planned. appear According to CBS News, it will take place during a commercial break and will put a ton of money in the NFL’s pockets.
Brands such as E-Trade, DoorDash, Google, M&M’s, Paramount Streaming, Coors Beer, automakers Kia Motors, BMW, Toyota, Volkswagen, and the boycotted Bud Light are also looking to revive sagging sales. , the long-popular Clydesdale horse has touched the hearts of America.
An ad featuring former NFL players Eli Manning and Peyton Manning airs on February 3, 2024 in Las Vegas, Nevada, as a Super Bowl LVIII sign hangs on a pedestrian bridge on the Las Vegas Strip. (Ethan Miller/Getty Images)
Advertisers are also hoping to get some big-name stars, including Taylor Swift, to sell their products. star trek Sir Patrick Stewart, Ben Affleck, Jennifer Lopez, Jeremy Renner, Steve Martin, John Travolta, Jason Sudeikis, Tina Fey, Arnold Schwarzenegger and more.
“Star power is pretty important. It’s the only time the big names, big names, big celebrities get on the phone. They love a good Super Bowl ad,” said marketing expert Keith Cartwright. Ta.
It has also been reported that humor will be front and center in many of this year’s Super Bowl ads, as advertisers seek to lighten the mood in a country that has been embroiled in a number of thorny controversies recently.
Videoboard is promoting Super Bowl LVIII Opening Night on Monday at Allegiant Stadium in Las Vegas, Nevada on February 1, 2024. The game will be played on February 11, 2024 between the Kansas City Chiefs and San Francisco 49ers. (Ethan Miller/Getty Images)
“Certainly, this is a big moment for the brand. We actually consciously wanted to lean more into humor and put a smile on people’s faces. And ultimately it’s about making people laugh. ” said Todd Allen, Bud Light’s senior vice president of marketing.
With the exception of Michelob Ultra, Budweiser, Bud Light and Coors, alcohol advertising will be more limited this year than in previous years. Automakers will also play a smaller role in advertising space. According to the company, this year there will only be four car ads, but in 2022 there will be eight car ads. advertising age.
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