Nike has unveiled a new line of sneakers that promises to enhance both physical and mental training. This initiative aligns with their goal of creating “epic sts.” Phil McCartney, who recently took on the role of chief innovation and product officer at Nike, is spearheading this project, focusing on speed and aiming to get products out a year earlier than usual.
In an interview at Nike’s headquarters in Beaverton, Oregon, McCartney, who has nearly three decades of experience with the brand, expressed his naturally impatient disposition. He mentioned, “It’s okay to push the limits and try crazy things.” This mindset is evident in his latest shoe design, which is compatible with robotic legs.
Nike, a brand with a rich history, has the resources to support its innovative ideas. The company’s research lab features advanced technology, like an indoor track outfitted with force sensors to analyze runners’ footfalls, alongside motion capture for various sports, and climate chambers that help study sweat science in different environments.
With insights from the Nike Sports Research Lab within the new LeBron James Innovation Center, a team has developed four unique shoe fits aimed at benefiting the body.
nike mind
One notable innovation is Nike Mind, which is the company’s first neuroscience-based footwear. It’s designed to promote a sense of calm and focus, engaging specific brain areas while activating pressure points in the feet. Eric Avar, Nike’s vice president of innovation and creative director, described it as helping athletes feel more present and connected. “This represents a new paradigm of performance,” he shared.
The Mind models, specifically Mind 001 and Mind 002, have 22 independent foam nodes in each shoe for enhanced comfort and support. The former is more of a slip-on mule, while the latter is a sneaker that provides a supportive feel. Dr. Matthew Nurse, Nike’s chief scientific officer, noted that this approach leverages the brain-body connection, emphasizing not just speed but also a sense of presence and resilience. The Mind models will hit the market in January 2026, priced at $95 and $145, respectively.
Nike Project Amplify
Another groundbreaking project, known as Project Amplify, is touted as the first electric footwear system for running and walking. This system utilizes robotic orthotics to assist users in running faster and with less exertion. Nike compares it to the experience of riding an electric bicycle, suggesting it’s like gaining an extra calf muscle with every step.
Developed in conjunction with robotics partners, the system is based on advanced motion algorithms from the Nike Sports Research Lab. It’s engineered to feel like a natural extension of the body, even making uphill climbs feel effortless. Currently in testing, the project aims to reach consumers in the coming years.
Nike Thermafit Air Milano Jacket
This jacket introduces AIR (Adapt. Inflate. Regulate.) technology, which allows athletes to regulate body temperature in real time without layering or shedding clothes. Years of data informed its design, resulting in a durable, yet soft composite laminate material. The jacket has been wear-tested extensively in various conditions.
Notably, U.S. athletes are set to wear the Air Milano during the official medal ceremonies at the winter Olympics in Milan in February 2026. Its unique construction allows for variable warmth levels—ranging from lightweight to mid-weight—by having air expand and contract within its layers.
aero fit
Finally, there’s Aero Fit, a new cooling technology that provides over twice the breathability compared to conventional sportswear. Designed to facilitate airflow between the skin and fabric, this innovation aims to keep athletes dry while allowing them to sweat efficiently. Notably, it’s made from 100% textile waste and will debut as a soccer kit in 2026, with plans to roll out across Nike’s sports lines thereafter.
