It will be a very lively Super Bowl.
Sales of non-alcoholic beers, wines and spirits have skyrocketed 26% over the past year, exceeding $800 million in the US. Market research firm NIQ told NBC.
Non-alcoholic beers are the most popular in the category, accounting for 84% of total sales.
One of this year's Super Bowl commercials shows an upward trend.
Michelob Ultra Zero – Alcohol-free beer with only 29 calories – Cameo appearance in the Michelob Ultra commercial during Super Bowl Lix. Advertising Cost An average of $8 million was reported in the 30-second location.
Star-studded ads include actor Willem Dafoe, his “Beat Re Juice, Beat Re Juice” castmate Katherine O'Hara, WNBA star Sabrina Ionesque, Randy Moss, the Olympics It features Shot's gold medalist Ryan Cruiser.
In 2023, Heineken 0.0 made history when it aired commercials during the big game – First ads for non-alcoholic beer In the Super Bowl.
Non-alcoholic beers are very much loved because “it actually tastes good” said Nadine Salwatt, an alcoholic beverage analyst at Bernstein, a global research firm.
As regular beer only has 4% to 5% alcohol, non-alcoholic alternatives can “produce a huge amount of flavor without alcohol.”
Over the past year, alcohol sales have slipped at less than 1%, the first decline in three years. Right now there is little alcohol More than during the pandemic.
Americans cite recent economic and health reasons for disgusting.
“We see that inflation is affecting purchasing,” explained NIQ's Kaylee Terrier, thought leader in alcohol and beverages, to the outlet.
“Consumers chose the moderation mindset, where they could have overabsorbed their preferences during their time at Covid homes, and coming out of it, they focused a little more on health and wellbeing. It was there.”
At Amity Hall, a sports bar on the Upper West Side, one of the 20 drinks is poured into non-alcoholic beer or mocktails, estimates Operations Manager James Wells.
“We basically changed our entire beverage program to accommodate more non-alcoholic drinkers,” he told NBC.
Wells also said that he is not very interested in getting young customers drunk, which was explained recently Gallup votefound that people under the age of 35 don't consume alcohol, as they did at the same age.
“I don't think people are hitting the bar and trying to lose their hearts anymore,” Wells told NBC. “People are trying to have a uniform experience overall, but I think that sometimes includes alcohol.”
However, just because people chose non-alcoholic beverages, NIQ found that 93% of consumers who purchased non-alcoholic products also bought alcoholic ones.
A recent trend in “zebra striping” has also emerged. “A place where you can go between alcoholic and non-alcoholic products on the same night,” added Theriault.
a Report published by the Surgeon General In January, alcohol was the country's third most major cancer cause, citing 100,000 alcohol-related cancer cases and about 20,000 alcohol-related cancer deaths per year, blocking alcohol-related cancers, too. I did.
“It definitely increased the conversation,” Wells continued. “I could see the people in the bar talking about it visibly.”
