Nutella becomes a sensation after jar floats in zero gravity on Artemis II

Nutella Gains Unexpected Fame During Artemis II Mission

Nutella has found itself in an unprecedented moment of viral fame, thanks to an unexpected occurrence during NASA’s Artemis II mission. A jar of the beloved chocolate and hazelnut spread became an impromptu celebrity, floating in zero gravity and even posing for a camera.

Viewers witnessed the spectacle during a livestream of the mission. The Nutella container, seemingly defying the laws of physics, glided around the spacecraft’s kitchen, creating what many described as a marketing dream—a perfectly staged scene that resembled a professional ad.

Social media quickly lit up with reactions, suggesting that this might be the biggest free advertising opportunity ever. Some users joked about the jar’s newfound stardom, with comments like, “Nutella just scored the best PR ever… without spending a dime!” Others took a more humorous route, stating it could be the worst kind of free advert as well.

Nutella’s marketing team noticed the buzz. They shared a video capturing the moment, expressing their excitement about the spread’s journey—“Honored to have traveled further than any spread in history,” they posted, complete with playful emojis. As of the latest checks, the video had drawn around 200,000 views.

NASA joined in on the fun by tweeting about the crew enjoying sweet treats while capturing memorable photos of the Moon. This brief Nutella promotion coincided with an impressive milestone for the Artemis II mission; just moments before, the crew set a distance record, eclipsing Apollo 13’s previous mark of 248,655 miles from Earth.

The Artemis II crew had some historic moments, including regaining contact with mission control after a communications blackout. During that time, they were the most isolated people in history, close to the Moon at about 4,057 miles up.

After reconnecting around 7:25 p.m. ET, they experienced yet another historic event, observing a rare solar eclipse from space, which allowed them to capture stunning images of the sun and other celestial bodies.

The crew’s journey back to Earth will take four days, aiming for a splashdown in the Pacific Ocean near San Diego on April 10, mere days after their launch from Florida. The astronaut team includes Captain Reed Wiseman, pilot Victor Glover, NASA mission specialist Christina Koch, and Canadian Space Agency specialist Jeremy Hansen.