On this day in history, January 23, 1957, frathouse frolic became a national favorite when California's Wham-O Manufacturing Company began manufacturing the Pluto Platter (soon renamed the Frisbee).
“The Frisbee started out as just a container for carrying pies,” reported Irmin Magazine, an online engineering publication from the University of Southern California that analyzed the toy's physics and history.
“But through the ingenuity of some college students, the ingenuity of Fred Morrison, and the marketing savvy of Wham-O Manufacturing Company, it eventually became a very popular and internationally recognized toy. I did.”
On this day in history, January. On 22, 1973, the Supreme Court issues his landmark ROE v. Wade decision.
Two USC alumni, Arthur “Spud” Merrin and Richard Naar, founded Wham-O. He is also known for popularizing the hula hoop.
Frisbee's origins date back decades before Wham-O.
This toy's strange history is a testament to Americans' ability to seize success from seemingly ordinary opportunities.
Rachel McCord plays Frisbee on July 30, 2016 in Los Angeles, California. The original Frisbee, called the flying saucer, was introduced in 1948 by Southern California entrepreneur Fred Morrison. (TSM/Bauer Griffin/GC image)
“The history of Frisbee begins in college,” writes the National Museum of Play. The museum inducted the plastic wave and sand flying disc into its toy hall of fame in 1988.
“In the late 19th century, students at Yale and other New England universities played catch on pie plates made by the Frisbee Baking Company in nearby Bridgeport, Conn. They shouted, 'Frisbee!' to warn passersby to stay away from the spinning disc.”
“Yale University students in the late 19th century played catch on pie plates made by the nearby Frisbee Baking Company.” — National Museum of Play
This activity spread to campuses and beaches across the country.
California entrepreneur Walter Frederick Morrison was struck by the idea of marketing flying discs in 1937, according to industry lore. According to industry lore, on his beach in Santa Barbara, someone offered him his 25 cents for a pie plate he was flying around with his future wife. Lucille.
A New York adopted dog known for his “hugs and kisses” is waiting for a wonderful new home.
According to a history of the invention in the Saturday Evening Post, a pie pan cost just 5 cents at the time.
Prime Minister Scott Morrison quickly realized the potential benefits.
However, World War II interrupted his plans.
According to the Saturday Evening Post, “Mr. Morrison served as a fighter pilot in the Army Air Force.”
A dog grabs a Frisbee on the beach at La Grande Plage in Biarritz, southwest France, on October 18, 2022. (GAIZKA IROZ/AFP via Getty Images)
“His P-47 Thunderbolt was shot down over Italy and he was held as a prisoner of war for more than a month, but he survived. After the war ended and he returned home, Prime Minister Scott Morrison's thoughts returned to his home-made leaflet. .”
His experience as a pilot increased his knowledge and interest in aerodynamics.
He began working to maximize the toy's range potential.
[USgovernmenttoinvestigate1945UFOsightingreport:”RoswellbeforeRoswell”[1945年のUFO目撃報告、米国政府が調査へ：「ロズウェルの前のロズウェル」
Meanwhile, the country was hit by UFO fever after World War II. It began in 1947 when a pilot named Kenneth Arnold claimed to have seen a flying saucer over Washington state.
Foreign Policy magazine's website reports that “Arnold reported seeing nine discrete flying objects flying around near the summit.”
California entrepreneur Walter Frederick Morrison was struck by the idea of selling flying discs in 1937.
“He described them as silver or metallic in color, fast and appearing to be intelligently controlled…When they landed, he told his colleagues. He then spoke to the press. . Arnold's sighting was followed by a series of copycat sightings.”
The now famous first report of a flying saucer in Roswell, New Mexico came just weeks after Arnold's sighting.
A group of demonstrators in front of the General Accounting Office (GAO) in Washington, D.C., to raise awareness about the GAO's search for documents related to the 1947 Roswell, New Mexico, weather balloon crash. marching. The balloon was a crashed UFO. (Joshua Roberts/AFP via Getty Images)
Mr. Morrison introduced a new toy in 1948 and called it the “Flying Saucer.”
“Wham-O founders Arthur “Spud” Merrin and Richard Na purchased the rights to the toy in 1955 and changed its name to ‘Frisbee’ in 1958,” the Museum of Play wrote. ing.
Wham-O made Frisbee popular with a brilliant marketing move that turned the toy into a sport.
“Sales soared, reaching 100 million units by the time Mattel acquired Wham-O. In the early 1960s, people treated flying discs as a counterculture sport.”
Wham-O made Frisbee popular with a brilliant marketing move that turned the toy into a sport.
“The early years of flying disc play were dominated by the influence of the International Frisbee Association, which was the promotional arm of Wham-O Manufacturing Company,” reports the World Flying Disc Federation–its sole presence in the product's It is proof of success.
Team Xi'an Sports University V7 (blue shirts) competes against Team Xi'an Terracotta Warriors RJM in the opening match of China's first national Ultimate Frisbee League on August 6, 2022 in Xi'an, Shaanxi Province. (Zhang Yichen/China News Service via Getty Images)
The organization has 103 member associations representing flying disc sports, including ultimate frisbee and beach golf, and their athletes in more than 100 countries, according to its website.
Rutgers University and Princeton University held the first intercollegiate Ultimate Frisbee tournament on November 6, 1972. It's 103 years to the day since his two same schools in New Jersey played their first college football game.
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Some toy industry insiders estimate that there are more Frisbees sold today than there are U.S. residents, and that more than 90 percent of Americans have thrown a Frisbee at least once. Then it will become the most popular participation activity in the country.
China appears to be Frisbee's next frontier.
Disc sports have skyrocketed in popularity in the communist country in recent years.
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“The next two years will be a rapid growth phase for China's Frisbee industry,” Frisbee expert Xue Zhixing told China Daily, the Chinese government's official English-language news outlet, in August.
“The supply side of things like sports stadiums and Frisbee-related products needs to be well-prepared, and it is anticipated that primary, secondary, and universities could be the future high ground for this industry.”
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