Frankly, this name change had no effect.
American meat manufacturer Oscar Mayer reversed course this week, welcoming the world-famous Wienermobile to hot dog-eating customers four months after introducing the new Frankmobile.
The company announced in a series of Instagram posts that it would revert to its original name after employees admitted they were nostalgic for the iconic Wienermobile, which debuted in 1936.
“It’s been a delicious summer, frankly! But just like you, we’ve missed this amazing icon,” the company said. I wrote about it in one post. “Please help us revive Wiener Mobile!”
Frankmobile’s goal was to honor the new 100% Beef Frank, the company said when announcing the change in May.
“And my time with Frankmobile was honestly just,” says Hot Dogger (the name of the people who drive the infamous car to promotional events). he said in an Instagram video..
“But like many of you, we missed our American icon,” exclaimed another hot dogger. “So we brought it back.”
This return received praise from fans.
“Good because changing the iconic Vienna Mobile to something as ridiculous as the Frankmobile was totally ridiculous!” one Instagrammer wrote.
“That’s the right thing to do. Don’t lose your mind again,” one person wrote, adding a clap emoji.
“I hope in 30 years or so there will be a big debate about whether the name change actually happened or was some kind of mass hallucination,” said another.
Oscar Mayer was based in Madison, Wisconsin for nearly 100 years before moving to Chicago in 2015.
