Electric cars and American drivers: A match made in heaven. At least that's a story the Democrats have been talking about for a while.
In reality, the sparks definitely aren't flying.
Deloitte suspects part of this push against the EVS could be due in part to affordable prices concerns.
In fact, according to a new Deloitte survey, only 5% of the next cars want their next car to be an EV. Almost two-thirds explicitly state their preferences for internal combustion engines (ICEs).
The consulting company has collected data from over 31,000 people in 30 countries as part of it 2025 Global Automobile Consumer Survey. This is an interesting comparison, especially when it comes to powertrains, connectivity and artificial intelligence.
Among US consumers, ice remains number one, with 62% indicating that the next car will not be electrified. Another 20% want a hybrid for the next vehicle, and another 6% want a plug-in hybrid.
In contrast, only 38% of Chinese consumers want to stick to the ice. Meanwhile, 27% of them intend to buy their next car into battery electric vehicles (BEVs). This is a much higher percentage than other major powers. In Germany, only 14% want a BEV. In the UK and Canada, only 8%. In Japan, the number is only 3%.
Hybrids, on the other hand, are much more attractive to consumers in most countries. 16% of Chinese consumers are looking for hybrids, 12% of Germans, 23% of Canadians, 24% of UK consumers and 35% of Japanese consumers, said they are looking for a hybrid for their next car. I answered.
Deloitte suspects part of this push on the EV is due to “partly due to concerns about affordability.” US consumers said they don't want to pay more than $35,000 for their next car.
Interestingly, EV prices were not a major fixture for Chinese and Korean consumers. Cold climate performance (including reductions in temperature-related ranges) is a problem for 37% of Chinese consumers and 38% of South Korean consumers.
The scope has also proven important to the American consumers surveyed. 49% said it was related to them, and 46% were worried about charging times. British drivers were a bit more concerned about the range (52%) than the price, and Germany had similar results (54%).
Deloitte also looked into consumers about why they want or don't want an EV.
In the US, it has become number one by saving money on fuel costs. A common reason cited to avoid EVs was concern over the state of public charging infrastructure.
