Concerns on AI in Hollywood from Screenwriter Billy Ray

Oscar-nominated screenwriter Billy Ray has raised alarms regarding the implications of generative artificial intelligence in the entertainment sector. Known for his work on films like Crushed Glass, Captain Phillips, and The Hunger Games, Ray recently discussed the issues posed by AI, particularly focusing on the ChatGPT platform from OpenAI. He expressed a strong reluctance to utilize AI, calling it an “existential threat” to storytelling and the writing profession.

Ray highlighted his worry that AI can obscure the difference between human and machine-generated content, especially when there’s no clarity about when AI is involved in the creative process.

The screenwriter pointed out that AI is already making its way into various aspects of the entertainment industry, such as script development, casting, marketing, and storyboarding. He refers to these applications as “cancers pretending to be profit centers.”

In a recent interview, Ray expressed his feelings about the current state of the industry. “My level of fraud syndrome, neurosis, and guilt is high enough while I work my butt off,” he shared. “There’s no way to make me feel bad by having my machine write for me. I’m not interested.”

Ray’s opposition to AI is so strong that he believes the ongoing 2023 author strike hasn’t adequately addressed its usage. He warned that studio executives and streaming services are quietly investigating ways to use AI to replace human roles in film and television.

“What I’m hearing anecdotally is that studios and streamers are pouring more time and resources into exploring what AI can offer them,” he commented. “The result will be confusion, poor movies, bad TV shows, and many people not doing their jobs.”

Amid these concerns, he also urged unions to act swiftly, emphasizing the need to set clear boundaries regarding AI’s role in the industry before it spirals out of control. “We need to establish a firewall before the next round of negotiations. I’m not saying writers can’t use it,” he clarified.

Many, including Ray, fear the potential for AI to dominate its own development, leading to a disconnect between creators and their audience. “We, as a species, have limited opportunities to regulate AI. As writers, our chances are even narrower,” he argued. “If Hollywood can’t offer something unique, why would anyone choose it over platforms like TikTok or YouTube?”

However, some industry leaders seem to be welcoming AI with open arms. For instance, Netflix’s CEO Ted Sarandos praised AI, claiming it makes television both cheaper and better. Similarly, Lionsgate announced plans to employ AI to significantly reduce production costs.

In contrast, many creatives are expressing deep unease. Actor Nicholas Cage shared concerns about studios potentially using AI to exploit his persona after his death. Actor Sean Penn went as far as to label the use of AI in filmmaking as “human indecency.” Ron Nyswaner, known for his work on Philadelphia, has voiced that AI could lead to soulless content that removes emotional engagement for audiences.

Numerous prominent filmmakers have also voiced their opposition to AI. Producer and director James Cameron warned that AI could lead to catastrophic consequences, while director Ridley Scott referred to it as akin to a “technical hydrogen bomb.” Christopher Nolan stressed the urgency of ensuring that AI development is handled responsibly to avoid reaching an irreversible point.

On the other hand, some, like actor Ashton Kutcher, are optimistic about AI’s potential to democratize and enhance entertainment. Even actress Reese Witherspoon encouraged the industry to embrace AI instead of fearing it.