Post Malone recently stripped down to his underwear for a new country-themed advertising campaign featuring the latest collection from Skims, a brand co-founded by Kim Kardashian.
Kardashian shared clips on Instagram showcasing Malone as he drives a tractor, rides a horse, and even goes fishing—all set against the backdrop of a sprawling ranch in Utah. It’s a glimpse into the brand’s “relaxed, comfortable silhouette” style, described as having a laid-back vibe.
In the videos, the 30-year-old artist shows off various Skims apparel, including a zip-up hoodie, joggers, and shorts. He seems to embrace this more casual look, remarking from atop a horse that “everyone wears Skims.” It’s interesting, really, seeing him step into this new role, especially given his usual style.
Throughout the promotional material, he sports new camo designs that seem to resonate with his personal style. Malone remarked in a statement that he enjoys wearing these clothes and has always had a particular interest in camouflage, describing the pieces as “fun.”
The reaction from family has been enthusiastic; Khloé Kardashian even chimed in with excitement. It seems that Malone has captured the essence of the Skims man’s spirit quite well, as noted by Kardashian herself during the campaign’s buildup.
The new collection is set to be available for purchase on August 21st, and judging by the positive buzz on social media, it’s likely to sell out fast. This new venture follows the launch of the men’s line back in October, which featured various high-profile celebrities.
