The improved “CBS IBANINININININO News” has obtained the first reputation bump of the broadcast after the exit of the anchor nora Odonel, but the media industry experts call the new anchor team “Stodgy” and have eyeball spikes. I expected it to be a short -lived life.
“She was not the winner, so no one was the same as” night news “to see Nora. A long -standing television producer told the post, turning on Anchor Maurice Duboa and John Dickerson.
“They were old and seemed sleepy.”
Their debut gained an average of 5.2 million viewers on Monday. This is a rapid increase of 14 % from last year's average, according to the early valuation obtained in the post.
Nevertheless, the program was firmly established in the last place behind the rival ABC and NBC.
“John Dickerson and Maurice Dubois are the poor men, David Muer and Leicester Holt,” said Chim in the second networking insider, mentioning ABC and NBC evening news anchors.
The first information source was added as follows. “They look like a” strange couple “, but the difference is that the” strange couple “had chemistry. ”
Another network -in -cider, who calls his debut “not in the way,” stated that if the program could hold the viewer, it would be “clear” by Friday.
Spokesman in CBS News refused to comment.
Odonell has led a show that tacked the rating as part of a wide -night news renewal, which was pioneered under the Anchor Edward R. Mallo and Walter Cronkite, as part of a wide range of renewal of the News format.
During the Odonel's employment of the anchor chair, the show had plummeted about 25 % in rating, causing a welcome change on Monday bumps.
“Evening News” program. GAIL SCHULMAN/CBS News
No matter how small it is, it is a difficult feat in TV news. When the CBS tapped Katy Culic as an anchor of the “Evening News” anchor, the show had a large evaluation of 14 million on Tuesday, September 5, 2006 on her debut. By the Friday of the week, her numbers were 8 million.
Of course, the customs of TV viewers were more healthy than at the time, and the era of the big night news network was still prosperous. However, streaming and the rise of digital have reduced the importance of every night's newscast.
The new format is based on Wendy Macmahon, a former ABC local television news executive, and Bill Owens, an executive producer of 60 minutes tapped to execute a vision.
Part of the vision is to bring more detailed storytelling to the broadcast and lower the overhead of the show with low talent.
Prior to the debut of the evening news, Duboa had fixed the newscast of the local WCBS station in New York. Dickerson was mainly a political correspondent in various CBS programs, and had several at -bat as a network morning show and a host of Face The Nation, but did not bread.
“People don't care who the anchor is anymore. The power of the star is not so important,” says the network source. “This is the last hope by CBS, which has a good journalism and hope that viewers will stick. Their strategies may work.”
In the first two shows, the program performed segments on how the war in Gaza helped him to attract new recruits. Preparing a customs executive organization prior to the attack in New York City.
One of the former television news executives predicted that the viewers would be off by a heavy enterprise report on a 30 -minute broadcast.
“I don't think the audience has the ability to absorb report -led shows in many segments,” said the information.
Another TV -in cider has a more basic problem, focusing that there is only “one camera” to see two anchors, it is displayed as “amateur”, and the set is “too dark”. I am.
“The show looks like a local TV is plowing,” concluded the insider.
