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Postnatal luxury resorts charge new mothers $1,650 a night for lactation coaches, massages

A growing number of wealthy new mothers are shelling out around $1,600 a night to stay at upscale postpartum centers that offer perks like a personal team of therapists and doulas, lactation coaches, infant CPR training, and round-the-clock services. ing. Clock-type breastfeeding support, pelvic floor therapy, and hospital-grade bassinet bed.

Esther Park, founder and CEO of Ahma & Co. told Bloomberg News She reportedly has a waiting list of 4,000 people willing to pay up to $1,650 a night to stay at the scenic 175-acre Waldorf Astoria Monarch Beach Resort & Club in Dana Point, California.

A new mother breastfeeds her newborn with the help of a coach at Boram, a Manhattan-based luxury postnatal care facility. Mickey Kong Lo/Boram Postpartum Retreat

Postpartum mothers can expect amenities such as a 535-square-foot room with a private balcony, foot and sitz baths, on-site photo ops, and a 24-hour “baby lounge” with monitors on a minimum stay of three nights. can. .

According to Bloomberg News, Arma raised money from investors who put in six-figure sums in total.

Ahma is a postpartum retreat based in Dana Point, California, with rates up to $1,650 per night. Armor & Company

Park said privately run postnatal resorts are filling the void left by inadequate care for new mothers, who are expected to know how to handle their babies after giving birth.

“There is a serious problem in the way mothers are treated in the United States,” Park told Bloomberg News. “It’s not only because of the way our health care system works today, but also because of how our community works.”

A couple smiles at their newborn baby after checking into Sanu Postpartum Retreat in Tysons, Virginia. Sanu postpartum retreat

Manhattan-based Bolam bills itself as a “quiet, comfortable, and safe space” for new mothers, offering an overnight stay for services such as prenatal support, a recovery lounge, and tips for building a “lactation foundation.” They charge $1,050 per person. Three cooked meals delivered to your room with city views.

Boram co-founder Boram Nam told Bloomberg News that the center averaged eight reservations per night in March, a 48% increase from the same period last year.

Postpartum Retreats provide new mothers with 24-hour care and coaching. Sanu postpartum retreat

Nam said that her own experience of giving birth to her second child by caesarean section and having a difficult recovery afterwards motivated her to start the business.

She predicts that postpartum centers are currently out of reach for most Americans due to high prices, but will become more affordable in the coming years as new entrants enter the market. did.

Nam compared this phenomenon to the trajectory of infertility treatment, which was once reserved for the wealthy but is now included in corporate-sponsored health insurance.

“It took about 10 years and changes to get there,” Nam told Bloomberg News.

In addition to breastfeeding guidance, new mothers are also provided with foot baths and sitz baths. Sanu postpartum retreat

“It’s very expensive to start with money, there’s not a lot of support and understanding and awareness, and companies come in and states step in from the government side,” she said, adding, “That’s where we’re going. I think it’s the way to go,” he added. ”

Bolam in Manhattan charges postpartum mothers up to $1,050 per night. Daniel Ahn / Boram

The popularity of postnatal centers has led companies such as private equity giants KKR and Easyknock to offer discounted and fully subsidized stays at Boram as an employee benefit.

“It’s huge to know you’re not alone and to have support,” said the woman, who spent six nights at the San Francisco-based Village Postpartum Retreat Center after her son was born five weeks premature. Ira Redondies, who paid $6,300 for her stay, said: she told Bloomberg News.

New mothers are treated to catered meals delivered to their suites (like the one pictured above from Boram). Daniel Ahn / Boram
Some postpartum retreat centers also offer hospital-grade bassinets (like the one above). Daniel Ahn / Boram

“For me, that was invaluable.”

Redondiaz said she was able to return to the center after experiencing postpartum complications that required her to be hospitalized again.

The surge in demand for postnatal care is reflected in the explosive growth of the doula and birth coaching industry, which is expected to reach $25.7 billion in global revenue within the next decade, an increase of 79% from last year is.

The image above shows the breastfeeding guide provided to new mothers at Ahma. Armor & Company

The concept of a postpartum retreat may be foreign to Americans, but it’s been around in Asian countries for years.

8 out of 10 Korean mothers Joliwon After delivery.

Local governments working to combat the declining birthrate are also subsidizing some of the costs of massages, facials, and parenting classes as a way to encourage women to have more children.

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