Miami has attracted affluent buyers from Latin America for years, serving as a haven for their investments. Now, a new group of wealthy individuals—specifically from Britain—is making their mark in South Florida real estate, purchasing upscale condos and branded homes from Surfside to Miami Beach. These buyers aren’t just seasonal visitors; they’re in it for the long haul, both for lifestyle choices and financial strategies.
“There’s a noticeable increase in British buyers, especially from London,” noted Daniel de la Vega, CEO of ONE Sotheby’s International Realty. “We expect this trend to continue into 2026.”
De la Vega outlined three main types of British buyers. Firstly, there are those seeking to navigate complicated tax issues back home. With the UK planning to eliminate its “non-Dom” tax system in 2025, which currently allows British residents abroad to avoid taxation on foreign earnings, many are eager to establish residence elsewhere.
These buyers often start with a condo in Miami as a way to familiarize themselves with the U.S. real estate landscape, aiming eventually to move up to a larger property in the area.
The second group comprises investment-oriented buyers, acquiring high-end properties to diversify their portfolios. The third category is lifestyle buyers, drawn by the allure of sunny Florida living.
“They’re here for various reasons—education, pleasant weather, and the convenience of being able to walk to the beach,” de la Vega said. “Given the current state of the pound, it’s not a bad time for them to invest here.”
British buyers have specific expectations. De la Vega remarked that they often seek high-quality finishes and desirable amenities, which reflect the standards they’re used to back in Mayfair.
For instance, ONE Sotheby’s sold four units to UK buyers in Surfside. The Surf Row Residences, currently under construction and expected to be completed in 2027, features high-end amenities such as a spa, fitness center, and direct beach access—all furnished stylishly, a detail that appeals to many British buyers.
“Many of these clients want their properties to come fully furnished,” de la Vega noted. “They appreciate the convenience.”
Areas like Surfside, Miami Beach, Coral Gables, and Coconut Grove have become popular spots for Brits looking to enjoy a vibrant lifestyle without the chaos of city life.
Stefan Haselwanter, a financial executive from London, recently bought a home on Surf Row and plans to spend more than half the year there. “The positives of Florida outweigh the reasons I might leave London,” he explained. He enjoys the sunny weather and outdoor activities, and sees the growing talent pool in Miami as a significant advantage for his career.
He pointed out that shopping in Florida tends to be more straightforward compared to London, where high taxes on transactions can be cumbersome. “Here, you don’t face those hefty ‘stamp duty’ fees,” he shared.
Perigon Residence, located on Collins Avenue, is another project catching the interest of British buyers, with 83% of its 73 new properties already sold. Ten percent of those buyers hail from the UK, according to Philip Freedman, the sales director for the building.
The Perigon boasts exclusive amenities, including a private restaurant, a luxurious pool, and a fitness center with ocean views, designed by a London-based firm.
Interestingly, many British buyers are opting for Miami over warmer locales in the Caribbean. “Miami is seen as a secure location,” Freedman mentioned. “The convenience of flying in and out is a big plus.” For the British elite seeking sun, Miami isn’t just an alternative; it’s a significant addition to their options.
