Teens can be quite unpredictable and, to some, even a bit creepy. If keeping younger kids entertained during a family vacation is challenging, dealing with the mood swings of teenagers can be a whole different ball game. While there are countless clubs and activities tailored for kids, accommodations rarely provide options for teenagers. However, it seems that the travel industry is finally starting to recognize their significance.
A recent survey of around 200 teens by a luxury travel company revealed just how influential teenagers are when making family travel decisions. Surprisingly, about 70% of teens offered suggestions to their parents regarding travel destinations, and nearly 40% succeeded in swaying their parents’ opinions. They refer to this as “pester power.” It’s not shocking that 80% of teens rely on social media for travel ideas, showing just how much peer influence plays a role.
The study indicates that more than half of family travel decisions are made collaboratively, with teenagers having a much larger voice than most might expect.
Simon Lynch, the global product and strategy director at Scott Dunn, commented on the findings, noting that while it may seem obvious, the lack of attention given to teens by hotels is surprising. The focus tends to be on younger children, ages 0 to 12, while those over 13 remain largely ignored. Yet, teens are crucial when it comes to deciding where families travel and how they approach those trips.
Lynch added that YouTube has emerged as a primary source of travel inspiration for teens, rather than platforms like TikTok or Instagram.
Interestingly, when it comes to specific destinations, Italy tops their list, but their interests there are less about soaking up history and culture, and much more centered around food.
Even attractions typically seen as dull can be reimagined to capture their attention. For instance, while many teens might not be excited about the Colosseum, a VR experience that allows them to see what it looked like 2,000 years ago truly engages them. Sometimes, they don’t realize what they’re interested in until it’s presented in an appealing way.
Teenagers are increasingly drawn to destinations like Japan, South Korea, South Africa, Australia, France, Mexico, and Egypt. These places attract them with visually stunning backdrops, movie settings, and exciting wildlife experiences.
As Lynch pointed out, parents are acutely aware that family time is fleeting, especially as their teenagers prepare for college or independence, which makes getting the vacation right all the more vital.
Travel advisors suggest a slower pace for these trips. Teens prefer not to rise early or stick to rigid schedules. Instead, they want to laze around by the pool and enjoy a few drinks. Activities should be engaging and fun.
Jack Ezon, a father and founder of the luxury travel company Embark Beyond, suggests avoiding standard tours in favor of unique experiences, like cycling tours or activities centered around their interests, such as fashion history, crafts, or cooking classes. He believes that letting them experience nightlife in fun, safe settings can provide a much-needed thrill.
Moreover, where the family chooses to stay can shape their experience as well. Teen preferences lean towards hotels with a buzz, ideally located in trendy areas or connected to their favorite shows.
In Paris, Hôtel Plaza Athénée is popular among teens, particularly for its connection to the series “Emily in Paris.” In London, the Raffles OWO offers a sense of history along with a modern twist.
Seoul is a hotspot of interest, largely thanks to the global popularity of K-pop and Korean beauty. For gamers, Japan stands out, especially with luxury options like the new Bvlgari hotel in Tokyo, known for its chic aesthetic and exciting design elements.
In Rome, the Hotel de Lucier boasts a garden that allows teens to feel grown-up for a moment. For those seeking a unique stay, travel advisor Kate LaCroix mentions G rough, which offers stylish, accessible apartments in historic settings.
For a convenient and family-friendly choice in the Caribbean, Club Med Punta Cana stands out for its inclusive offerings.
If staying in the U.S. is more appealing, LaCroix suggests the Arizona Biltmore, especially for multi-generational trips involving grandparents and teens. The resort features several amenities to accommodate various interests, and it has even introduced a wellness program with tailored activities for teens.
Lastly, when things get tricky, LaCroix has a go-to strategy: offer a daily $100 credit to the best-behaved family member.
