Conservative filmmaker turned consumer advocate Robbie Starbuck had three straight successes, but he wasn’t planning on resting on his laurels.
On Monday, a social media-fueled boycott against Harley-Davidson prompted the iconic American motorcycle maker to reverse a range of left-leaning initiatives, including mandatory “LGBTQ+ ally” training for employees and DEI-focused hiring policies.
That same day, he told Align he was already working on another big goal.
The victory over Harley-Davidson followed similarly effective campaigns against Tractor Supply and John Deere.
Brands like these are such an important part of our history that we can’t just let them ‘wake up and go bankrupt.’ We have an obligation to preserve them.
The conscious desecration of Harley-Davidson is especially offensive, says Glenn Beck, co-founder of Blaze Media.
Harley was one of the brands that helped win World War II. The Harley Davidson WLA carried American GIs in the fight against the Nazis. The WLA was brought back to the US, and when veterans began modifying it for civilian use, a new era of motorbikes began. The “chopper” was born.
From the 1940s to today, veterans returning from war have ridden Harleys as a form of therapy to cope with what they saw on the battlefield and as a tribute to experience the openness of American freedom. And that tradition has been taught and passed down from father to son with devotion to Harley-Davidson riders since 1903.
Thanks to Starbucks’ efforts, that legacy has been preserved for now.
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Shortly after Harley-Davidson’s surrender, Starbuck told Align that he and his small team were already working on their next target.
“We have a film crew on site and can’t risk anything leaking,” Starbuck said, declining to name the company but promising a “strong crackdown” in the near future.
Word spread. Less than 12 hours later, Starbucks revealed that his target, Jack Daniel’s, was aware of his plan. Incredibly, the threat of doxxing was enough for the company to proactively change its DEI-motivated policies.
“We are winning and one business at a time we are restoring sanity to American companies,” Starbucks posted.
Starbucks said it wasn’t a personal achievement: “We are simply expressing the anger of Americans against this divisive ideology,” he said.
What started as a grassroots movement has experienced growing pains as it has expanded, Starbuck acknowledges: “To be frank, our biggest challenge right now is scaling up. We have over 1,000 whistleblowers and we need to hire credible people to gather information and evidence. It takes a lot of man-hours to properly organize and publish the information.”
Anyone who wants to fund Starbucks’ efforts to hold corporations accountable can subscribe to his X Page (@robbystarbuck) for $5 a month.
But your time and attention can make a difference, too. “Stay engaged with what we’re posting and take five minutes to send an email or call the companies we expose,” Starbuck urged. “That investment of time will give our country back.”
