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Rolex’s new Perpetual 1908 watch is made from platinum


rolex Perpetual 1908 watch in platinum$30,900 at London Jewelers, 1988 Northern Boulevard, Manhasset, LI Jeffrey Westbrook. Stylist Miako Kato

Last year, Rolex made headlines with its Perpetual 1908 dress watch collection, named after the year Hans Wilsdorf founded the iconic Swiss company.

This year, the luxury brand is debuting a show-stopping new addition to its line.

Rolex enthusiasts will immediately notice the ice blue guilloché dial, a unique shade exclusive to platinum watches.

As the brand says, “Rolex uses platinum, the noblest of metals, in its finest watches.”

The new 39 mm timepiece has a chocolate brown alligator strap and platinum bi-fold clasp.

The steel blue dial features a rosette-like rice grain motif, adding a geometric textural effect.

The hour, minute, and seconds subdials on this watch further enhance its vintage look, and of course, it's powered by a state-of-the-art self-winding mechanical movement. A true eternal winner.

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