Liv Golf Announcement This week, the league hired former NBA executive Scott O'Neal as its new CEO. O'Neal, of course, will replace the controversial Greg Norman, who has served as commissioner since the league's inception in 2022.
The news was announced during the Hero Dubai Desert Classic, where both Jon Rahm and Rory McIlroy will begin their 2025 campaigns. When asked about O'Neal, both Rahm and Rory praised him.
“I saw Scott confirmed,” McIlroy said. Bunkered.co.uk while in Dubai.
“Scott was at the Showdown match in Las Vegas and of course Greg was as well. Then Scott came to the opening night of TGL. He has a great track record in the sports field. I think it's probably a good move for LIV now that they're established.”
Rahm expressed a similar opinion.
“When you have a guy like Scott who is a little bit removed from the golf world but is very involved in the sports world, I think he's a good fit,” Rahm said after Friday's failure to qualify.
“Unfortunately, there's been a bit of a rift between Greg and perhaps the governing body, maybe a little too much, and maybe having someone else could help the situation.[O'Neal'soverallviewofwhatleaguesandorganizationscanandshouldworkforisbasedonhisexperienceintheNBAright?ItalkedtohimaboutthatandthevisionandpassionthathehasBasedonwhathehasdoneIthinkhewillhaveaverypositiveimpactonLIVandofcourseonFOX”[O'Neill'soverallviewofwhataleagueoranorganizationcouldworkandshouldworkwithhisexperienceintheNBAright?WiththatandbasedonwhatItalkedtohimaboutthevisionhehasandhisenthusiasmIthinkhe'sgoingtobeaverypositiveimpactforLIVandFOXobviouslyaswell”[リーグや組織が機能し得るもの、そして機能すべきものについてのオニールの全体的な見解は、NBAでの経験に基づいていますね?それと、彼が持っているビジョンと熱意について私が彼と話した内容に基づいて、彼はLIV、そしてもちろんFOXにとっても非常にポジティブな影響を与えるだろうと思います。」[O’Neill’soverallviewofwhataleagueoranorganizationcouldworkandshouldworkwithhisexperienceintheNBAright?WiththatandbasedonwhatItalkedtohimaboutthevisionhehasandhisenthusiasmIthinkhe’sgoingtobeaverypositiveimpactforLIVandFOXobviouslyaswell”
The other big LIV golf news this week is the league's television deal with FOX Sports. This is a big step up from their previous deal with The CW Network.
“The biggest market is primarily in the United States, but it's very good for the global golf market to be able to watch LIV Golf on almost every channel on almost every TV in the country,” Rahm said. added. .
“I'm looking forward to hopefully improving for a few years. We saw a lot of improvement this year.”
Jack Mirko is a golf staff writer for SB Nation's Playing Through. Follow him on X @jack_milko.
