California baseball team It was abandoned After the marketing gimmick encourages anger towards sexist tropes, it changes its nickname to Gold Diggers.
The Sacramento Rivercats, a Triple A affiliate for the San Francisco Giants, had planned to wear alternative uniforms with new names for five games this season.
“Inspired by the history of California’s Gold Rush region, this new identity provides a connection to the important impact of this era when Sacramento grew as the closest major city to Goldfield,” Kawaneko said. Sacramento Bee.
However, a promotional video for the name change that aired last month sparked anger after featuring two women whose eyes glowed when they saw the players.
A YouTube video posted by River Cats shows baseball players emerge from a gold mine carrying Pitax.
As he walks through Sacramento, two women (each accompanied by a male partner) notice him, moving their attention away from their peers.
As the player crosses the Tower Bridge in West Sacramento, an animated dollar sign appears in the woman’s eyes, where he trades his Pitax and Golden Baseball bag for a bat.
“I don’t need to explain why this video is bad, but maybe I’ve hit my head recently: “Gold Digger” isn’t a good name.” Written by Sacramento Bee columnist Robin Epleyher nickname is “Mosogynist.”
“It’s not a name typically used in any way other than to humiliate women. By the way, it’s often used to describe a situation where, for many women, it’s the only financial security they can get, by using the privileges that society has always encouraged to use.”
Epley added that the video “showed exactly what river cat leadership is thinking about women.”
“After this, you won’t be hiding behind ‘It’s just a joke.’ ”
Sacramento City Council member Lisa Kaplan also criticized the advertising campaign.
she I wrote it on x: “I missed Mark Big Time on this River Cat. It’s a sexist and mean video. I’m hoping for better from your organization.”
The team apologised for their lack of sensitivity.
“Our recent marketing campaign for alternative identities clearly missed the mark,” Rivercats said in a statement. sfgate.
“Our intention was to creatively refer to the rich history of Sacramento and the country of Gold, but our approach was wrong. Sorry for the mistake. We will no longer use this identity.”
