Only humans can actually win an Academy Award, but there’s a new category coming up: the AI Personality of the Year Award.
Creators behind some of the hottest AI influencers—a British model, a Mexican DJ, a Polish athlete, and an Indian actress—shared with the Post that managing these digital personas is quite the full-time gig.
Ironically, they don’t even get to visit the cool, exotic places these hotbots are shown in while they flaunt their virtual lives on camera.
As for their earnings? They rake in anywhere from $2,000 to $9,000 monthly thanks to partnerships with brands like Uniqlo and Hello Molly, plus endorsements for products like teeth-whitening toothpaste and even music on Spotify.
Mia Metaverse is one such AI model and influencer, pulling in about $4,500 a month from brand collaborations. Notably, she made a virtual appearance at this year’s Met Gala.
The Post conducted interviews with the creators of these AI personalities to unpack their journeys and financials.
Mia Metaverse: $4,500 Monthly
Clarissa Mansbridge, a former manager for celebrities like Celine Dion, noted that this is a new breed of creators finding unique ways to earn.
At 32, Mansbridge is the mind behind Mia Metaverse, a British AI model who embodies a kind of dream life—jet-setting with luxury bags, sipping champagne on private jets, and even gracing the cover of a fictional Vogue.
Yet, it’s not all glitz. Mia has positioned herself as a leading face for luxury brands, showcasing items like a $150 fragrance in picturesque settings.
Thanks to brand partnerships, Mansbridge reports that Mia generates around $4,500 monthly. “We’re not just creating content; we’re paving the way for future digital entrepreneurs who prioritize family and quality of life,” she said. “Mia never sleeps, providing value around the clock,” she added, expressively mentioning her goals for financial independence for both herself and her son.
RoRo Castillos: $1,500 Monthly
Arturo Bustilos, a reggaeton artist from Mexico residing in Ireland, channels his love for music into his avatar, RoRo Castillos, who boasts 130,000 followers. By day, he’s a personal trainer, spinning tracks at nightclubs.
His posts capture candid moments—from flipping into pools to enjoying tacos—illustrating that he’s not just a digital persona. “When I first experimented with AI, I realized how real it could look. I thought, ‘There’s something here,’” Bustilos shared.
RoRo represents 99% of Bustilos’s identity, save for his name and physique. “Little by little, Lolo became my creation,” he remarked, as his music career thrives with popular singles racking in $1,500 monthly.
Ayushi Anand: $9,000 Monthly
In terms of revenue, Ayushi Anand, based in India, tops the list with her digital twin earning between $6,000 and $9,000 monthly thanks to her film production company, Kalpanik Film.
Her avatar, which is a stunning fashion icon, often showcases bold visual storytelling. “My digital twin is a strong representation of who I want to be,” Anand said, highlighting the significance of her character’s persona.
“We’ve always looked up to fictional characters—they’re not real, yet they resonate. In some ways, AI influencers represent that evolution,” she added.
Daniel Kowalczyk: $2,100 Monthly
Yogi Anwar created Daniel Kowalczyk, a Polish fitness model with striking blue eyes and 71,000 followers, generating $2,100 monthly through brand collaborations.
“Creating Daniel was a lengthy process of research,” Anwar stated. He integrated his hobbies and interests into the influencer’s character, influencing his fashion and lifestyle choices.
Ultimately, each AI influencer is vying for the chance to win $10,000 in prizes through a subscription-based platform. The shared prize pool for the AI Personality of the Year Awards amounts to $90,000, with the overall winner snagging $10,000 among other rewards.
AI influencers are quickly becoming a major part of the creator economy, gaining traction with millions of monthly active users, and the winners will be revealed at the end of May.
