Automaker Stellantis announced Friday that it will opt out of this year's Super Bowl advertising.
A Stellantis spokesperson said: “We remain focused on maintaining the fundamentals of our business to mitigate the impact of the challenging U.S. auto market, and we are evaluating our business needs and taking steps to protect our North American operations and company. I'm going to make the right decision,” he told The Hill. In a statement.
“In light of this assessment, we will not be participating in this year's big game,” they added.
The Jeep manufacturer is the second company to make this decision. General Motors (GM) announced in November that it would eliminate advertising during important games. according to to Reuters.
outlet was also reported Stellantis, the parent company of Jeep, Chrysler and Ram, is known for using the Super Bowl for big advertising, with a 30-second ad during the game selling for nearly $7 million in 2023.
The decision comes after both GM and Stellantis were targeted by the recent United Auto Workers (UAW) strike, which lasted six weeks. The companies ratified the autoworker agreement in mid-November, approving 25% wage increases and cost-of-living adjustments.
GM last year estimated losses from the UAW strike were $1.1 billion, mainly due to production losses.
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