(NEXSTAR) – Sunday’s Super Bowl ended with the Kansas City Chiefs defeating the San Francisco 49ers in overtime, but the game wasn’t the only thing people were talking about. This commercial has also become a hot topic on the internet.
For many viewers, the ads are just as fun as watching the games themselves, as brands rely on humor and celebrity cameos to entertain everyone while promoting their products and services. .
According to Axios, Over 110 million people Many people are expected to watch the Super Bowl, and with so many viewers watching, companies pay top dollar to get their attention and stand out in a sea of advertising. I did.
“It costs $7 million to broadcast 30 seconds at the Super Bowl. That’s a lot of money. Brands want to get the most bang for their buck,” says Janine, editor of Ad Age. Poggi told the Associated Press.
Some companies released their ads a few days before the game, while others decided to wait until the big day. Let’s take a look at some of the most talked about commercials.
budweiser
Budweiser brings back a familiar character for Game Day slots. In a nostalgic ad, a snowstorm threatens to delay a delivery to a small town bar. But a team of Clydesdales and Labrador retrievers team up to help deliver Budweiser.
firefly light
Bud Light is taking a more playful approach. The beer brand genie grants some pretty nasty wishes in its ads, like giving one person 80s metal hair and giving another person giant biceps. NFL legend Peyton Manning and rapper Post Malone will also appear on screen. Click here to watch the Bud Light ad on YouTube.
Serave
The CeraVe ad stars none other than Michael Cera. But despite his skincare brand’s name (and the actor’s claims), CeraVe moisturizing cream was “developed in conjunction with a dermatologist. It’s not Michael Cera.” Click here to watch the CeraVe ad on YouTube.
drum sticks
The Drumstick ice cream brand is hitting it big with actor and comedian Eric Andre in its first-ever Super Bowl ad. The 40-year-old plays an airplane passenger who begins to have stomach pains mid-flight. Thankfully (or maybe not so much), there is a doctor on the plane named: “Dr. Umstik.” Although he’s not a medical professional, the drumstick mascot comes with a lot of ice cream.
dunkin
“Bennifer” teamed up with Dunkin’ to make it to the Super Bowl for the second consecutive year. In an ad for the Massachusetts-based chain, Ben Affleck teams up with Matt Damon, Tom Brady and more to visit Jennifer Lopez at work and watch Boston’s proud performance of “Dunkings” to show off. Rappers Jack Harlow and Fat Joe also appear in the celebrity-filled commercial. Click here to watch the Dunkin’ ad on YouTube.
E-Trade
The E-Trade babies are back in action! This time we are playing pickleball. According to the ad, this is just “tennis for babies, but for adults.” In the 30-second clip, two swearing toddlers face off against two adults in a very short match. E-Trade’s baby “spokesperson” has appeared in Super Bowl ads since 2008, but not every year.
Google’s evocative ad depicts a blind man using a “guide frame” to take photos of the people and places in his life. The Pixel camera’s AI-powered accessibility features combine audio cues, high-contrast animations, and haptic vibrations to capture photos.
Hellmann’s
Kate McKinnon makes an unusual discovery in the Hellmann’s ad. That means her cat can talk. Well, in a way. Her furry friend can say one word: “May-oh.” That propels her to her celebrity status and sparks her mayonnaise-buying frenzy. “Mayo Cat” becomes so famous that she even dates (and quickly dumps) Pete Davidson. Click here to watch the Hellman ad on YouTube.
mountain dew baja blast
Aubrey Plaza reunites with her “Parks and Recreation” co-star Nick Offerman in a Mountain Dew Baja Blast commercial. The ad pokes fun at Mr. Plaza’s deadpan demeanor. She is described as “always having fun” even when she gets trapped in an elevator or when she gets kidnapped by aliens.
Otaku
Nerds Candy will also make its Super Bowl debut this year with an ad that pays homage to the 1983 film “Flashdance.” During a commercial, a giant Nerds gummy appears on stage and performs the movie’s choreography. Singer and social media star Addison Rae also makes a cameo appearance.
oreo
According to Oreo, the key to making life’s biggest decisions is to “twist.” An ad for the iconic sandwich cookie suggests that even Kris Jenner used this tactic before agreeing to start Keeping Up with the Kardashians in 2007. Click here to watch the Oreo ad on YouTube.
Reese’s
In Reese’s Super Bowl ad, pure chaos erupts when the narrator announces that the brand is making “big changes” to the iconic peanut butter cup. This silly commercial features six of his friends gathered to watch the game. Upon hearing the announcement, the group overreacted, with one person breaking a table and another jumping out of a window.
starry sky
The debut Super Bowl ad for PepsiCo’s Lemon Lime soda shows rapper Ice Spice spending time with Starry Lemon and Lime’s public relations characters and dealing with a breakup. It’s time to look at other sodas.”
Uber Eats
When someone tells Jennifer Aniston that she didn’t know you could order a variety of items on Uber Eats, Aniston says, “You have to forget something in order to remember something.” This prompts a wave of forgetting. David and Victoria Beckham forget Victoria used to be Posh Spice, and Jennifer Aniston forgets she starred in Friends with David Schwimmer. Click here to watch Uber Eats’ Super Bowl ad on YouTube.
Associated Press Mae Anderson and Wyatt Gransan Phillips contributed to this article.
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