Shake Shack is offering a unique promotion to its customers this month. Every Sunday in April, he’ll be offering a free chicken sandwich with any purchase of $10 or more at the restaurant.
Corporate statement advertising the promotion To tell:
Here at Shake Shack, we pride ourselves on our Chicken Shack, which is open seven days a week. With crispy white chicken breast, lettuce, pickles, and buttermilk herb mayonnaise on a toasted potato bun, this sandwich is a cut above the rest. And what’s even better about our Chicken Shack is that it’s made with antibiotic-free chicken. This is not something everyone can say these days…
Every Sunday in April, we’re giving away a free Chicken Shack with any purchase of $10 or more using promo code CHICKENSUNDAY.
This promotion led people to believe that Shake Shack was directly attacking Chick-fil-A, and for good reason.
First, this promotion is only available on Sundays when Chick-fil-A is closed.
Chick-fil-A Sunday is a day off, so Owner Tuyet Kathy believed that employees should take one day off from work a week so they could spend time with their families and worship God.
Second, the promotion uses Chick-fil-A’s signature slogan “Eat More Chicken” (or “Eat Mor Chikin” in CFA marketing terminology) and retitles the campaign “Eat More Antibiotic-Free Chicken.” ”.And Shake Shack said in his statement that using antibiotic-free chicken is “not something everyone can say these days,” and perhaps News that Chick-fil-A is leaving From our pledge to never use antibiotics.
The third is a press release from Shake Shack. Said The burger chain “even surpasses the well-known ‘closed on Sunday’ chicken sandwich fast food chain, which we will not name.”
The marketing campaign may help Shake Shack stand out, but it’s definitely Chick-fil-A that’s having the last laugh.
Last week, Chick-fil-A Announced financial statements The average standalone Chick-fil-A store generated a whopping $9.4 million in revenue in 2023. On the other hand, Shake Shack Average $3.8 million per restaurant.
No, Shake Shack and Chick-fil-A are not direct competitors. But if burger chains want to compete with “road chicken,” there are some things they need to do.
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