Shania Twain took on the role of a dancing tongue in a unique Super Bowl ad for Coffee-Mate’s cold foam creamers.
The famous singer stars in the new advertisement for Coffee-Mate set to air in time for the 2025 Super Bowl. The 30-second teaser was released Saturday on YouTube and shows a man adding the cold foam creamer to his beverage while seated on the couch.
As soon as he took a sip he licked away the foam from his upper lip using the tip of his tongue, and a voice was heard shouting, “Let’s go tongues!”
Twain’s lyrics kick in to the beat of her original new song. “I’m a dancing tongue and I like the taste of cold foam,” the oversized tongue “sings” while dancing back and forth inside the man’s mouth before detaching from his face completely.
Twain takes on the persona of the singing organ as she sings along.
The famous singer spoke about the unique role in an interview with People published Tuesday. “There’s so much involved with the tongue that a lot of people don’t even realize, so it just made technical sense in a way, on a nerdy level,” she said.
“But also, I think it is just very fun,” Twain continued. “The fun of the cold foam and the dancing tongue was great.”
AUSTIN, TEXAS – APRIL 02: Shania Twain attends the 2023 CMT Music Awards at Moody Center on April 02, 2023 in Austin, Texas. (Photo by Jason Kempin/Getty Images)
Twain created the single “Gimme Cold Foam” specifically for her collaboration with Coffee-Mate’s 2025 Super Bowl spot.
“The song itself is so catchy and fun and boppy,” Twain said.
“It was just like the ultimate pop bop, and it felt like something I wanted to get into just for the fun of it,” she told People.
TORONTO, ONTARIO – OCTOBER 22: Shania Twain performs at Scotiabank Arena on October 22, 2023 in Toronto, Ontario. (Photo by Jeremychanphotography/Getty Images)
“I had to get the feeling, get my tongue around it, I guess you could say.” (RELATED: It’s Clear Who Trump Is Rooting For In The Super Bowl. Please Think This Over, Mr. President)
“Gimme Cold Foam” will come out on Feb. 9, the day of Super Bowl LIX. The Kansas City Chiefs will be playing against the Philadelphia Eagles at New Orleans’ Caesars Superdome.
