The “He Gets Us” campaign claims it aims to help everyone “rediscover the love story of Jesus” and has been controversial for purchasing two spots for a Super Bowl commercial.
One of the ads depicted people from different backgrounds washing the feet of others. In one scene, a police officer is seen washing the feet of a young black man.
Allie Beth Stuckey thinks there’s something wrong with advertising.
“We want to cheer and say, ‘Yes, at least Jesus is being proclaimed to the masses,’ and ‘Wow, what a crazy occasion to have a Super Bowl ad dedicated to Jesus.’ Gospel,” Stuckey said, adding, “But I don’t want to ignore, and I don’t want you to ignore, that nagging feeling that we all have that this is not right.
The slogan “He will get us” is itself a problem.
“It says yes to who you are, what you want, what you’re trying to create,” Stuckey explains.
“In trying to do that, they end up saying things that aren’t true,” she continued. She has an ad that says, “Jesus was an immigrant, Jesus was a refugee,” and she seems to compare Jesus to an immigrant who crosses the border illegally.
Advertisements that compare Jesus to us miss the point of who Jesus was and what he represented.
“Instead, what it affirms,” Stuckey says, “is that, yes, it’s actually all about you.” Jesus came to affirm you. He became just like you. He came to affirm and celebrate your identity, your status, your choices. That’s it, end of story. ”
For more of Ally’s analysis, check out the clip below.
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