Super Bowl Jesus Ads Set for 2026, Promoting Message of Fulfillment
The Jesus-themed Super Bowl ads, which have gained attention over the past few years, will be making a return during the upcoming game, focusing on a message that steers clear of contentious cultural issues.
This year’s campaign, titled “More,” aims to highlight individuals grappling with the desire for “more” in a world driven by social media and societal expectations. It invites viewers to reflect on what true fulfillment and purpose mean according to Jesus.
In a brief 60-second ad that will be aired later in the game, “More” presents a collage of glimpses into the lives of people chasing validation through material wealth and extravagant lifestyles. A voiceover echoes the sentiment, “Now we must learn how to get more pleasure.” Suddenly, the ad quiets, showing a woman enjoying nature’s peace, with the screen displaying: “There’s more to life than that. What if Jesus showed us how to find it?”
Cam Near, the campaign’s producer, mentioned that the goal is to encourage audiences to seek the “real Jesus” and confront their doubts and challenging questions. Dr. Tyler Johnson, Chief Impact Officer of Come Near, emphasized that today’s society craves peace, hope, joy, and love—qualities he believes Jesus embodies and can still provide.
The ad reflects on the everyday pressures related to garnering attention, wealth, and social standing, prompting viewers to reconsider what they genuinely desire in life. According to Johnson, this concept draws inspiration from biblical references in Romans 12:1-2 and Matthew 6:24.
Johnson explained, “Jesus doesn’t say it’s wrong to seek comfort, beauty, and security. He challenges us to consider what happens when the quest for more defines who we are.”
In recent years, the “He Gets Us” campaign sparked discussions both for and against its messaging. During the past Super Bowls, some conservative viewers criticized the campaign for its perceived “woke” undertones. A notable 2024 ad featured a police officer washing a young black man’s feet, concluding with the tagline, “Jesus did not teach hate. He washed our feet.”
The campaign faced additional scrutiny due to leftover advertising funds and its links to the family behind Hobby Lobby.
Johnson shared his perspective on the evolving message for 2026, noting that many people feel overwhelmed by the noise of contemporary life. The aim this year is to address personal concerns expressed by viewers who are spiritually curious.
The next phase of the campaign encourages honest exploration of Jesus, devoid of judgment. With the hope of making people feel seen, heard, and loved, just as Jesus does, they wish to foster a welcoming space for discussion.
Simon Armor, chief creative officer at Come Near, clarified that the ad’s intent is to convey that Jesus offers an invitation to everyone, regardless of their life circumstances. It opens with an encouraging tune but transitions into the pressures of constant striving, ultimately showing how Jesus proposes a different path.
The “More” ad is part of the “Loaded Words” series, which debuted in December. The campaign will also be featured during other major events, like the Winter Olympics and the FIFA World Cup, with each ad exploring how everyday terms can take on different meanings when viewed through the lens of Jesus’s teachings.
