Claman Countdown analyzes the big game advertising winners.
This statistic pertains to beer sales at bars and restaurants during Super Bowl Sunday in 2024, and while sales increased overall, it reveals winners and losers by brand compared to last year. .
Click here for the latest report restaurant engagement Union’s platform found that on-premises sales on game days increased by 16% compared to normal days, an increase from 2023, when they only increased by 10%.
A bottle of Constellation Brands’ Corona beer sits on a supermarket shelf in Los Angeles, California on April 1, 2015. (Reuters/Lucy Nicholson/File Photo/Reuters Photo)
| ticker | safety | last | change | change % |
|---|---|---|---|---|
| STZ | Constellation Brands Co., Ltd. | 243.84 | -1.06 | -0.43% |
Constellation Brands Co., Ltd.
Corona, owned by Constellation Brands, was the best-selling beer of the year based on all-day sales, with Anheuser-Busch InBev’s Michelob Ultra leading the way in actual game time.
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By taking the top spot in sales for the day, Corona dethroned embattled AB brand Bud Light, according to reports. Bud Light was the top company in on-premises sales for the 2023 Super Bowl, but sales plummeted by 50% on this year’s big game day. Union data.
A can of Bud Light is seen at a store in Montreal, Canada, on June 16, 2023. (Jakub Porzycki/NurPhoto via Getty Images / Getty Images)
| ticker | safety | last | change | change % |
|---|---|---|---|---|
| bud | Anhauser-Busch InBev | 62.24 | -0.58 | -0.92% |
Bud Light has launched a major advertising campaign to repair its image following a boycott by conservatives over its partnership with transgender influencer Dylan Mulvaney, but sales data shows that It can be seen that the brand continues to suffer.
Bud Light’s sales are down nearly 30% year-over-year as rivals continue to rise
Another Constellation brand, Modelo Especial, overtook Bud Light last year to become the best-selling beer in the entire U.S. and continues to hold the top spot.
Modelo Especial beer lined up on Tuesday, November 23, 2021 in Brooklyn, New York, USA. (Gabby Jones/Bloomberg via Getty Images/Getty Images)
According to the analysis, Modelo also saw significant growth during this year’s Super Bowl Sunday, with sales surging 66% over a normal day.
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Still, Mexican lager had lower in-store sales than Corona, Michelob Ultra, Miller Lite, Bud Light, and Coors Light.
