Sydney Sweeney Launches Lingerie Line
Sydney Sweeney is making waves with the announcement of her new lingerie brand. The actress recently shared the details about her upcoming line, set to launch on January 28th, under the name SYRN (pronounced “sherin”).
In a social media post, Sweeney, 28, shared an eye-catching promotional photo and remarked on her personal journey with lingerie. “As a sixth grader with DD, I really disliked the bras I had,” she stated. “The first time I found a cute bra that actually fit, it was like discovering a treasure. Designing for various body types is really important to me with SYRN.”
She also expressed her desire to create a space where women can embrace different facets of themselves. “I enjoy working on cars, water skiing, and dressing up for events,” she noted. “But I also love coming home and snuggling with my dog. I’m not unique—women are multifaceted.”
Sweeney added, “Lingerie can be a fun way to express yourself. You can feel feminine or powerful, or even keep it all to yourself if that’s what you want.”
Her new line will feature 44 different sizes ranging from 30B to 42DDD, with most items priced under $100. Styles will fall into four main categories: Comfortable, Playful, Romantic, and Seductive.
Backing for this venture comes from Jeff Bezos and his wife, Lauren Sanchez. Sources suggested that this has been a significant project for Sweeney, in the works for over a year.
While excitement surrounds the lingerie line, Sweeney also faced some backlash for climbing the Hollywood sign to promote her brand. In a midnight photoshoot, she donned black cargo pants and a hoodie while hanging a bra on a clothesline at the site. Reportedly, she had obtained permission to film in the general area but not to touch the actual sign itself.
The Hollywood Chamber of Commerce confirmed that Sweeney did not secure the necessary permits, stating that “required permits were not obtained,” which could lead to potential legal issues for her.
Interestingly, the Los Angeles Police Department mentioned that no investigation had been initiated and insisted that “no crime was committed.” They cited that, at the moment, there were no legal repercussions following the incident.
Steve Nissen, president of the Hollywood Chamber of Commerce, reiterated that the production involving Sweeney was unauthorized, emphasizing the need for permission to use the iconic landmark for commercial endeavors.
