Sydney Sweeney seems to be keeping her boyfriend, Scooter Braun, close, even while she’s busy with work. The “Euphoria” star gave a nod to the music executive in a recent campaign for her lingerie brand, Syrn, where she wore a delicate necklace that features the initials “SB.”
In a series of photos shared by the brand, Sweeney can be seen modeling a pale pink bra from Syrn, with the simple gold necklace clearly visible around her neck. One image shows the 29-year-old actress taking a mirror selfie while dressed in the same outfit. Syrn captioned the Instagram post, “Send Nudes, now yours. Syd wears the Smooth Cup Demi in Babe,” explaining that this new design maintains the fit of its Romantic Demi bra but includes a smooth cup for T-shirt wear.
While Sweeney and the brand haven’t stated the significance behind the necklace, those initials do match her boyfriend’s name. This understated accessory comes at a time when Sweeney and Braun have been more open about their relationship. Initially, they kept things low-key, but that seems to have changed.
The romance began in the summer of 2025 when they connected in Venice during the wedding festivities of Jeff Bezos and Lauren Sánchez. Reports from September of that year noted that Sweeney and Braun were casually dating. Since then, their connection has deepened.
A source mentioned earlier this month that Sweeney wasn’t looking for a new relationship at the time she met Braun, especially after just ending her engagement to Jonathan Davino. Their relationship started developing naturally after beginning as friends.
Sweeney and Braun’s relationship has shifted into the public eye significantly over the past year. Braun attended the “Euphoria” Season 3 premiere with her in April, and they have shared moments from their travels together this summer. Just recently, they returned to Venice, where they were spotted holding hands and sharing kisses.
The couple enjoyed a romantic getaway ahead of Sweeney’s 29th birthday on September 12. Braun publicly celebrated the occasion with an Instagram tribute, calling their relationship a “true partnership” and expressing his admiration for her. He wrote about how she has brought joy and excitement into his life, concluding the message with, “Happy birthday Syd. Many more celebrations ahead. I love you.”
Sweeney has also praised Braun publicly, sharing a touching moment from his 45th birthday in June, where she expressed her affection and gratitude towards him. Their bond has also developed beyond social media, as Sweeney has reportedly been spending time with Braun’s three children, which is a significant step for them both.
It seems they are quite serious, with sources noting that Sweeney’s involvement with his kids is a big deal to Braun, who is careful about who he introduces to them. Braun finalized his divorce from ex-wife Yael Cohen in 2022, while Sweeney ended her long-term engagement to Davino before starting her relationship with Braun.
