McDonald’s created a 515-page report similar to ‘Minority Report’ about its loyal customers.
McDonald’s Loyalty Program Generates Detailed Customer Profiles McDonald’s has put together an extensive 515-page dossier on one of its loyalty program members, using years of fast food buying data to estimate customer behavior. This information predicts how frequently a customer might visit, how much they are likely to spend, and their possible menu choices. Reece […]