Adidas sells last Yeezy sneakers, braces for hit from Trump tariffs
Adidas has sold the final pair of Yeezy sneakers, and after finishing his partnership with controversial rapper YE, the turnaround has come into view, but now the sneaker giant is challenging sales from President Trump's tariffs. The German-based company predicted operating profit on Wednesday between $1.8 billion and $1.9 billion in 2025, down below the […]
Adidas has turnaround year with strong Q4 sales — after Kanye disaster
Adidas reported better-than-expected preliminary fourth-quarter results on Tuesday, capping a positive year with strong sales and profitability heading into the important holiday shopping period. Last year, the German sportswear brand focused on fueling the trend of retro multi-colored three-striped shoes like the Samba and Gazelle in an effort to reboot the brand and boost sales, […]
Bella Hadid accuses Adidas of ‘lack of sensitivity’ after they scrub her from Olympics campaign
Model Bella Hadid has called Adidas “insensitive” for featuring her in a 1972 Olympics-inspired sneaker campaign following criticism that it was linked to a Palestinian terror attack that killed 11 Israeli athletes. The German-based sportswear company cast Hadid in ads for its 1972 Olympics-inspired SL72 shoes. The Associated Press reported.And the critics Including the State […]
Adidas shows how ignorance boosts antisemites
Ignorance and antisemitism typically go hand in hand, even when it comes to massive corporations that should know better. With the 2024 Olympics approaching, German sportswear company Adidas used the opportunity to promote its SL72 shoe, which was first released for the 1972 Olympics in Munich. To do so, the company enlisted model Bella Hadid […]
Adidas pulls Bella Hadid sneaker ads after Israel backlash
Adidas announced Friday that it will “revise” an advertising campaign for its vintage shoes featuring Palestinian-American model Bella Hadid to commemorate the 1972 Munich Olympics, the historic site of the Israeli genocide. The German sneaker giant partnered with Hadid to promote its classic SL72 shoe, which was first released at the Munich Olympics, where Palestinian […]
Adidas names Bella Hadid the face of Munich 1972 Olympic sneaker relaunch
Adidas has drawn outrage for re-releasing a retro sneaker from the 1972 Olympics and using anti-Israel supermodel Bella Hadid to market it, the same year that 11 Israeli athletes and coaches were killed by Palestinian terrorists at the Munich Olympics. Hadid, Half Palestinian Her paternal grandmother and sister Gigi have faced criticism for their support […]
Adidas bans 44 on German soccer jerseys, says it resembles Nazi symbol
Adidas has banned German fans from customizing their soccer uniforms with the number 44 after concerns the number resembled the World War II-era Nazi SS symbol. The German Football Association font used on the customizable jerseys on the Adidas website replaces the number 44 with the name Schutzstaffel (more commonly known as the SS), the […]
Adidas posts first profit loss in 30 years as it sells off Yeezy inventory
Adidas on Wednesday reported its first annual loss in more than 30 years, warning that U.S. sales will decline this year as the German sportswear giant continues to sell its remaining Yeezy inventory. In 2023, Adidas posted a net loss of $63.4 million, the first time since 1992. MSN Previously reported. Currency-neutral North American sales […]
Adidas to sell more Yeezy shoes after Kanye West divorce
Adidas has once again put Yeezy sneakers up for sale through its digital platforms after cutting ties with rapper Kanye West over anti-Semitic comments. This is the third time the German-based clothing giant has sold Yeezy shoes since ending its partnership with the rapper known as “Ye.” Ye made anti-Semitic rants on social media that […]
Kanye West calls out Adidas for releasing âfakeâ Yeezy sneakers, lawsuit
Kanye West is slamming Adidas for selling “fake” Yeezy sneakers. “Not only are they putting out fake colorways that aren’t approved, they’re suing me for $250 million,” the rapper-turned-fashion designer wrote in an article. Told. instagram video Posted on Monday. “They won’t pay me to release shoes with my name on them.” Kanye West accused […]