Adidas sells last Yeezy sneakers, braces for hit from Trump tariffs

Adidas has sold the final pair of Yeezy sneakers, and after finishing his partnership with controversial rapper YE, the turnaround has come into view, but now the sneaker giant is challenging sales from President Trump's tariffs. The German-based company predicted operating profit on Wednesday between $1.8 billion and $1.9 billion in 2025, down below the […]

Adidas has turnaround year with strong Q4 sales — after Kanye disaster

Adidas reported better-than-expected preliminary fourth-quarter results on Tuesday, capping a positive year with strong sales and profitability heading into the important holiday shopping period. Last year, the German sportswear brand focused on fueling the trend of retro multi-colored three-striped shoes like the Samba and Gazelle in an effort to reboot the brand and boost sales, […]

Adidas shows how ignorance boosts antisemites

Ignorance and antisemitism typically go hand in hand, even when it comes to massive corporations that should know better. With the 2024 Olympics approaching, German sportswear company Adidas used the opportunity to promote its SL72 shoe, which was first released for the 1972 Olympics in Munich. To do so, the company enlisted model Bella Hadid […]

Adidas pulls Bella Hadid sneaker ads after Israel backlash

Adidas announced Friday that it will “revise” an advertising campaign for its vintage shoes featuring Palestinian-American model Bella Hadid to commemorate the 1972 Munich Olympics, the historic site of the Israeli genocide. The German sneaker giant partnered with Hadid to promote its classic SL72 shoe, which was first released at the Munich Olympics, where Palestinian […]

Adidas names Bella Hadid the face of Munich 1972 Olympic sneaker relaunch

Adidas has drawn outrage for re-releasing a retro sneaker from the 1972 Olympics and using anti-Israel supermodel Bella Hadid to market it, the same year that 11 Israeli athletes and coaches were killed by Palestinian terrorists at the Munich Olympics. Hadid, Half Palestinian Her paternal grandmother and sister Gigi have faced criticism for their support […]