Former News Corp Exec’s Testimony Sheds Light on Google’s Dominance in Digital Advertising
A former advertising tech executive at News Corp. testified that the company considered moving away from Google's ad products in 2017 but ultimately abandoned the idea due to the potential loss of revenue of at least $9 million. The testimony came on the second day of the latest antitrust trial investigating Google's dominance of the […]
News Corp faced $9M loss by nixing Google advertising tools, former exec testifies
News Corp. considered switching away from Google's advertising products in 2017 but abandoned the idea after it thought it would have cost the company at least $9 million in revenue, a former executive at The Washington Post publisher testified on Tuesday. Despite providing tools, Google maintains a monopoly on digital advertising “It's cumbersome and slow” […]
Leak from Advertising Giant Suggests Your Phone Really Is Spying on You
Confirming many people's worst suspicions, a new report uses leaked marketing materials to suggest that big tech companies are using AI software to eavesdrop on users' conversations via their devices. of Daily Mail Reports A leaked presentation from marketing firm Cox Media Group (CMG) details how the company's “active listening” software listens to consumer conversations […]
Collapse of advertising board in Cardiff’s draw at Swansea sparks safety concerns | Championship
Cardiff City have questioned security at rivals Swansea City’s home ground after Ollie Tanner suffered a cut on his leg when a advertising board fell during a goal celebration in Sunday’s South Wales derby. Tanner assisted fellow substitute Callum Robinson’s 79th-minute equaliser in a 1-1 draw, but the winger was injured in the ensuing celebrations […]
Lawmakers press Meta over illicit drug advertising concerns
A bipartisan group of lawmakers letter The company expressed “deep concern” to Meta on Thursday about reports that it continues to promote ads for illegal drugs on its platforms, including Instagram, Facebook, Messenger and WhatsApp. The letter, led by Reps. Tim Walberg (R-Mich.), Gus Bilirakis (R-Fla.), Kathy Kastor (D-Fla.) and Lori Trahan (D-Mass.), came after […]
Rumble CEO joins Musk’s advertising antitrust suit going after ‘harmful monopoly’
Rumble CEO and founder Chris Pavlovski explains why his company and other platforms are taking action against the illegal advertising tactics used by Google. Social media platform Rumble joins the fray Elon Musk’s X The company filed a lawsuit against the Global Alliance for Responsible Media (GARM), alleging that the global advertising group is violating […]
Federal judge rules Google’s advertising, search business broke antitrust laws
Mark Mahaney, senior managing director at Evercore ISI, discusses whether lower interest rates could benefit big tech stocks in Varney & Company. A federal judge ruled Monday that tech giant Google’s parent company, Alphabet, violated federal antitrust laws by cementing its dominant position in online search and advertising. The ruling by U.S. District Judge Amit […]
NBC breaks record in advertising sales as Paris Olympics ratings soar
While U.S. athletes slowly win Olympic gold medals, NBC is celebrating platinum advertising revenues. NBCUniversal announced Wednesday that advertising revenues for the Paris Summer Olympics set a new record for the company, surpassing the previous record of $1.25 billion generated by the last Olympics in Tokyo. The media giant declined to disclose how much advertising […]
Snapchat Refuses to Reinstate Donald Trump’s Account, ‘Shamelessly’ Asks Campaign to Buy Advertising
According to the Trump campaign, Snapchat has refused to reinstate the 45th President of the United States, Donald Trump’s account, despite inviting him to advertise on the social media platform. “Snapchat refused to reinstate President Trump’s account, but then shamelessly invited the Trump campaign to run ads on Snapchat,” the Trump campaign’s X/Twitter account announced […]
What is C Spire, the company that pulled Olympic advertising?
The “Outnumbered” panel discussed why the Olympics are facing intense backlash as critics accuse organizers of mocking Christianity with their drag queen depiction of “The Last Supper.” Opening ceremony Paris Olympics The show sparked controversy over a segment that parodied Leonardo da Vinci’s famous painting “The Last Supper” with drag queens, a transgender model and […]