Chevrolet’s ‘Memory Lane’ ad pulls on emotions: ‘Now I’m teary over an automobile commercial’
Chevrolet’s Touching Holiday Ad Strikes a Chord Chevrolet has tapped into a deep vein of American sentimentality with its latest holiday advertisement. The new spot, titled “memory lane,” has gained attention for turning a simple 1987 Chevrolet Suburban into an emotional time capsule, bringing tears to viewers’ eyes. Rather than showcasing flashy vehicles or roaring […]
China’s booming automobile sector doesn’t indicate a worldwide dominance.
A Chinese automaker captured 21% of global sales in 2024, according to Alixpartners. By 2030, they are expected to grow to 30% of the market. As the largest automotive market globally, China has emerged as a strong competitor to traditional hubs like Detroit. Yet, its manufacturers are pushing boundaries even further. “China currently has unprecedented […]
Mysterious Ford automobile found in hangar of sunken USS-Yorktown
Crews exploring the USS-Yorktown shipwreck made unexpected discoveries when they spotted the mysterious Ford car in the wreckage over the weekend, officials said. A suspected summary of the 1940-41 Blackford Super Deluxe “Woody” was discovered Saturday by a remotely operated vehicle on the hangar deck of an aircraft carrier during the historic World War II […]
Monterey Car Week 2024: Heaven for automobile fanatics
Although technically I was working, the time I spent covering Monterey Car Week this year was so much fun that it almost felt like a vacation. In fact, the event attracts many amateur car enthusiasts and with a host of free, family-friendly activities, it's the perfect summer getaway. My week began at the Monterey Jet […]
Elon Musk was outraged when Biden said major competitor was electrifying ‘the entire automobile industry’
Elon Musk was reportedly snubbed and offended by Commander in Chief President Biden’s praise of rival Tesla for electrifying “the entire auto industry.” Biden praised General Motors CEO Mary Barra in November 2021 for leading electric vehicle (EV) innovation, but Tesla owns roughly two-thirds of the EVs on the road. The Washington Post. “You’ve electrified […]
Will the UAW Strike Perpetuate the Death Spiral Already Mandated for the Automobile Industry?
Increased labor costs are potentially insurmountable and uncontrollable challenges facing the automobile industry for the government mandates in wealthy countries for lower emission EVs. The UAW strike that began September 14th by 146,000 UAW union members seeking a 46 percent pay raise, a 32-hour week with 40 hours of pay, and restoration of traditional pensions will […]
Governments Cannot Change the Automobile Market
Editors Note: Despite 30 years of propaganda and massive subsidies, electric cars are losing popularity. The first wave of buyers seeking prestige, special lanes in traffic, rebates, tax breaks, and novelty, seems to be dwindling. Second-wave buyers are concerned about range and cost. So much so that now the government is making competition from gas-powered […]