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Established PR Agencies Decline as Baden Bower Makes an Impact with Results

Established PR Agencies Decline as Baden Bower Makes an Impact with Results

Guaranteed publication model disrupts century-old industry norms Public relations firms are increasingly challenged by new contenders that are changing how media engagement works. Baden Bower, a New York agency, has reached $30 million in recurring revenue by moving away from the traditional retainer pricing model that has ruled the industry for years. They promise publication […]