Cracker Barrel CEO Describes Feeling ‘Rejected by America’ After Redesign Failure

Cracker Barrel CEO Reflects on Backlash Over Renovation Cracker Barrel’s CEO, Julie Masino, has expressed feelings of being “fired by America” following the criticism of the restaurant chain’s renovation design. In an interview with Glenn Beck from The Blaze, she addressed the situation months after the company decided to pause renovations and revert to its […]
Cracker Barrel investors dismiss DEI expert following logo controversy, retain CEO

Cracker Barrel Shareholders Make Major Decisions Amid Crisis Following a significant brand crisis that resulted in a massive loss of value, Cracker Barrel’s shareholders made the decision on Thursday to remove board member and DEI marketing head Gilbert Davila. Surprisingly, they opted to retain CEO Julie Fels Masino. This binding vote follows months of upheaval […]
Cracker Barrel shareholders choose nine out of ten board candidates, including the CEO.

Cracker Barrel Board Member Resigns Amid Stock Decline During a recent episode of “The Big Money Show,” panelists discussed the sharp decline in Cracker Barrel’s stock price following the chain’s unsuccessful rebranding efforts. The company revealed that a board member, known for a contentious career in diversity, equity, and inclusion, has stepped down. This announcement […]
Board member linked to Cracker Barrel DEI rebranding failure steps down after facing pressure, including from Glenn Beck.

Cracker Barrel Board Member Resigns After Controversial DEI Rebranding Cracker Barrel has lost a key board member linked to its diversity, equity, and inclusion initiatives. In the wake of a marketing blunder that saw the company alter its famous logo and distinctive in-store décor, Cracker Barrel issued a swift apology and reverted to its original […]
Conservatives Fight to Remove Woke CEOs — Will It Succeed with Cracker Barrel?

Investor Challenges Cracker Barrel Management in Proxy Battle Conservatives have been trying to challenge corporate “woke” culture and replace CEOs who support it, and now one investor is putting that to the test with Cracker Barrel. Sardar Biglari, who leads Steak ‘n Shake and has been a significant investor in Cracker Barrel, is actively fighting […]
Sardar Biglari calls on Cracker Barrel shareholders to oppose the CEO and board member in the vote

Cracker Barrel Shareholder Discontent Activist investor Sardar Biglari is intensifying his efforts against Cracker Barrel’s management, urging shareholders to vote against CEO Julie Fels Masino and director Gilbert Davila at the company’s upcoming annual meeting. This call comes as two major proxy advisory firms, Institutional Shareholder Services (ISS) and Glass Lewis, recommended voting against several […]
Investors urged to remove DEI specialist after rebranding failure at Cracker Barrel

Calls for Change at Cracker Barrel’s Board Two prominent voting firms are urging shareholders to remove certain members of Cracker Barrel’s board, including a marketing executive involved in the chain’s problematic logo redesign. Institutional Shareholder Services and Glass Lewis expressed their concerns on Monday, stating that the Southern Dining chain needs to make some changes. […]
Steak ‘n Shake’s CEO Sardar Biglari talks about the competition with Cracker Barrel

Steak ‘n Shake is launching a bold Americana campaign featuring a massive American flag, unique menu items like a Bitcoin burger, and fries that have a special certification. This initiative, inspired by the Iranian-born CEO’s beliefs, aims to rekindle pride in American values. “Of course, we’re proud of American traditions—who wouldn’t be?” said Sardar Biglari, […]
Cracker Barrel CEO says logo change wasn’t based on beliefs.

Cracker Barrel’s CEO Addresses Controversial Logo Change On Tuesday, Cracker Barrel’s CEO, Julie Fels Masino, defended the controversial logo change of the restaurant chain, stating it was not politically motivated but aimed at improving visibility for motorists. This response came during the 13D Monitor Active/Passive Investor Summit in New York, amid ongoing scrutiny from activist […]
Cracker Barrel gives free pancakes to NFL fans following its logo rebranding mistake

Cracker Barrel’s New Strategy to Attract Customers This Fall Cracker Barrel Old Country Store is revamping its approach to draw in diners this fall, especially after a challenging summer. Months after facing backlash over a controversial logo that sparked criticism, the Southern dining chain is now offering free pancakes to NFL fans as a way […]