Bartesian CEO states that Gen Z prefers quality to quantity in high-end at-home beverages.
Gen Z Shaping the Future of the Alcohol Industry The alcohol industry has historically depended on younger generations becoming regular drinkers. However, Gen Z is changing this narrative, leaning toward a “sober and curious” lifestyle that prioritizes quality over quantity in their beverage choices. A recent Gallup poll revealed that the proportion of U.S. adults […]