Bicester Village at 30: how a damp field in Oxfordshire overcame the decline of shopping malls
Bicester Village Celebrates Three Decades of Success Back in April 1995, the site where Bicester Village now stands was a wet field. Colin Woodhead, the PR director involved in its launch, remembers it vividly: it was just “two old horses” and a “fallen field” behind a small Tesco. He jokingly suggests that, at that time, […]