Unilever says Ben & Jerry’s not for sale — despite founders’ attempts to buy back brand

Unilever said Thursday that the conglomerate is not intended to sell Ben & Jerry, despite the founders of the popular ice cream brand bid to buy back the company. Starting July 1st, Unilever’s ice cream brand will be spin-off and renamed Magnum Ice Cream Company, which nods to other popular companies in its division. The […]
Fyre Festival 2: Billy McFarland selling Fyre brand after redo event postponed

Billy McFarland, creator of the failed 2017 Fire Festival Music Event, announced Wednesday that it was selling the Fire brand after attempting to organize Fire Festival 2 in Mexico from May 30th to June 2nd. McFarland spent several years in prison after not offering what he promised to be a lavish music festival with famous […]
How Don Vultaggio built AriZona into a $4 billion brand without outside investors
To celebrate his birthday each year, Don Vullutaggio works in his pyjamas and flips pancakes and omelettes on portable stoves for his employees. The views are rare, but even so is Vultaggio’s approach to business. Don Vultaggio, founder of Arizona Beverage Company, says maintaining privateness has allowed for some degree of confidentiality and flexibility. News […]
Harley-Davidson faces board fight as activist investor wants CEO gone as iconic brand stalls

Investment company H Partner urges Harley-Davidson shareholders to remove three directors, including the CEO, from the board, and is responsible for the company’s sales and decline in stock prices. H Partner, the second-largest investor in the iconic American brand with a 9.1% stake, made the latest move after urging CEO Joshen Gitz to get on […]
LeBron James ‘dolls up’ for Barbie, EMASCULATES his brand

If the male tendencies of fighting to play in women’s sports were not sufficient, male sports stars are now immortalized as Barbie dolls. Mattel has announced that the NBA superstar is officially the first Barbie “Kenbassador.” “As a young child, I was fortunate to have a role model that not only inspired me, but also […]
‘Not good for his brand’

This weekend, Rory McIlroy became the sixth man to achieve a career golfing grand slam. In addition to the PGA Championship, the US Open and the British Open, he won the Masters Tournament. It was a fierce, hard-working victory that ended with him falling to his lap and sob. Can you blame him? After all, […]
When brand collabs go wrong

It’s an off-brand. Often, TV shows and movies have brand-tiers to miss points. For example, “retirement” on hit AppletV+ is basically about his job being hell. The official podcast of the show There are lots of ads for work-related platforms. The iconic red cape of “The Handmaid’s Tale” is used in the story to suppress […]
Longtime Tesla bull slashes price target by 43% as brand crisis, Trump tariffs create ‘perfect storm’

The longtime Tesla Bull cut its stock price target by 43%. It claims that President Trump's trade war and his controversial relationship with the president have created a “perfect storm” for the company. Wedbush analyst Dan Ives said he expects Tesla's stock to reach $315 from a $550 forecast over the next 12 months. Tesla […]
Russell Brand CHARGED on five counts: Justice or a grifter’s retribution?

On April 4, British actor, podcaster and media personality Russell Brand was charged by London Metropolitan Police with one count of rape, one count of vulgar assault, one count of oral rape and two count of sexual assault. These fees were made between 1999 and 2005 and are linked to incidents that allegedly involved four […]
Teachers Union to Call on Schools to Brand Farage’s Reform as ‘Far-Right’

The National Education Union (NEU) has called on schools to instruct students to be “far-right and racist” with an apparent bid to stop the party's growing popularity among young people. At its annual conference next month, the UK's largest teachers union will discuss a motion calling for UK teachers to “educate and challenge” that interests […]