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Fyre Festival 2: Billy McFarland selling Fyre brand after redo event postponed

Billy McFarland, creator of the failed 2017 Fire Festival Music Event, announced Wednesday that it was selling the Fire brand after attempting to organize Fire Festival 2 in Mexico from May 30th to June 2nd. McFarland spent several years in prison after not offering what he promised to be a lavish music festival with famous […]

How Don Vultaggio built AriZona into a $4 billion brand without outside investors

To celebrate his birthday each year, Don Vullutaggio works in his pyjamas and flips pancakes and omelettes on portable stoves for his employees. The views are rare, but even so is Vultaggio’s approach to business. Don Vultaggio, founder of Arizona Beverage Company, says maintaining privateness has allowed for some degree of confidentiality and flexibility. News […]

LeBron James ‘dolls up’ for Barbie, EMASCULATES his brand

If the male tendencies of fighting to play in women’s sports were not sufficient, male sports stars are now immortalized as Barbie dolls. Mattel has announced that the NBA superstar is officially the first Barbie “Kenbassador.” “As a young child, I was fortunate to have a role model that not only inspired me, but also […]

‘Not good for his brand’

This weekend, Rory McIlroy became the sixth man to achieve a career golfing grand slam. In addition to the PGA Championship, the US Open and the British Open, he won the Masters Tournament. It was a fierce, hard-working victory that ended with him falling to his lap and sob. Can you blame him? After all, […]

When brand collabs go wrong

It’s an off-brand. Often, TV shows and movies have brand-tiers to miss points. For example, “retirement” on hit AppletV+ is basically about his job being hell. The official podcast of the show There are lots of ads for work-related platforms. The iconic red cape of “The Handmaid’s Tale” is used in the story to suppress […]

Russell Brand CHARGED on five counts: Justice or a grifter’s retribution?

On April 4, British actor, podcaster and media personality Russell Brand was charged by London Metropolitan Police with one count of rape, one count of vulgar assault, one count of oral rape and two count of sexual assault. These fees were made between 1999 and 2005 and are linked to incidents that allegedly involved four […]

Teachers Union to Call on Schools to Brand Farage’s Reform as ‘Far-Right’

The National Education Union (NEU) has called on schools to instruct students to be “far-right and racist” with an apparent bid to stop the party's growing popularity among young people. At its annual conference next month, the UK's largest teachers union will discuss a motion calling for UK teachers to “educate and challenge” that interests […]