Saquon Barkley delivered free truckloads of Bud Light after pitch from local beer distributor: source
The idea for Philadelphia Eagles star Saquon Berkley was to give his teammate a Budlight gift truck. The highly publicized stunt last week was the latest move to rehabilitate the brand's image following the Dylan Mulbany blunder. And it followed a massive ad splurge from Anhauser Bush, the parent company of this year's big game, […]
One brand fixed its mistake, but Bud Light remains stuck in denial
Mickey Mouse and Clydesdale enter the bar. It sounds like the beginning of a joke, but unfortunately it's a warning story. Two iconic companies, Disney and Anheuser's Bush-Inbeff, show what went wrong with diversity, equity and inclusion movements. Disney lost its magic after CEO Bob Chapeck rebutted with Gov. Ron DeSantis about Florida's so-called “no […]
Expert says Bud Light is doing ‘all the right things’ with Shane Gillis Super Bowl ad
Bud Wright's Super Bowl ad featuring comedian Shane Gillis, singer Post Malone and football's Great Payton Manning has won the company's acclaim from insiders and observers in the beer industry. . The ads featured Gillis and Malone. “The Big Dead” Two middle-aged suburban homeowners are being asked to save their neighbors' “bodied parties” by launching […]
Bud Light hasn’t recovered from Dylan Mulvaney controversy
Bud Light has yet to recover from the Dylan Mulvaney controversy, according to a former Anheuser-Busch executive. “They don't have at all [recovered]”Anson Frericks, former president of Anheuser-Busch, said Tuesday in an interview with Fox Business's “Varney & Co.” Despite companies retreating from promoting politics through DEI and ESG policies, the damage to Bud Light […]
Bud Light no longer the best-selling draft beer at bars, data suggests
New data shows Bud Light is no longer at the top of American taprooms, at least when it comes to the most popular draft beers served in bars across the country. draft line technologyMichelob Ultra, a company that provides software for beverage distributors, is part of Anheuser-Busch InBev like Bud Light. A recent report revealed […]
Target struggles after ‘Bud Lighting’ itself
Analysts and “experts” ultimately found that Target did permanent damage to its brand when it began selling LGBTQ products to children as part of its Pride Month promotion in mid-2023. I have to admit it. Target's ongoing financial woes are not due to inflation, supply chain issues, or other challenges that don't significantly impact its […]
Shane Gillis helps Bud Light rehab image with hilarious commercial that returns beer brand back to its comedy roots
Just when you thought the eye-opening weirdness of the commercial couldn't get any worse, along comes Jaguar as if to say, “Hold your beer.” Just as the iconic British carmaker pushed the brand off a cliff with its latest ad, Bud Light continues to win back customers with its latest effort, with a second starring […]
‘Bud Light 2.0:’ Jaguar Blasted for Ad Featuring Crossdressers but Not Cars
Jaguar has been slammed on social media for a hyper-woke commercial featuring androgynous models and no cars, with conservatives dubbing it “Bud Light 2.0.” A Jaguar commercial posted on the car company's social media on Tuesday showed only androgynous people in bizarre outfits that would hardly fit a fashion show. The advertisement also failed to […]
Critics blast Jaguar over weird new car-less ad: ‘Jaguar just pulled a Bud Light’
British luxury car brand Jaguar unveiled a bizarre new ad on Tuesday that drew heavy criticism, with questions about whether the company was still making cars and whether it had confused November with so-called Pride Month. It happened. Jaguar has leaned into the backlash against a loud car-free campaign that ostensibly celebrates deviation, suggesting that […]
Was the ‘Bud Light Boycott’ effective? — Is it STILL WOKE?
Bud Light effectively lost its fan base in 2023 after partnering with transgender activist Dylan Mulvaney, and is now trying to change course. The company recently released football-themed ads starring Shane Gillis in what appears to be an attempt to brush aside the failure of its LGBTQ-themed partnerships, but Blaze News Tonight's Jill Savage and […]