Building Cardholder Loyalty: 3 Ways to Create Attractive Card-Linked Offers
Credit cards continue to be a mainstay for consumers, largely due to the various rewards, offers, and perks they provide. A recent report from Pymnts Intelligence, titled “How Consumers Determine Which Credit Cards to Pay,” reveals that 500 credit union executives are grappling with the task of ensuring financial institutions (FIs) will confidently encourage the […]
Capital One card-linked offers now award miles instead of cashback – Frequent Miler
Like most credit card issuers, Capital One offers a number of card-linked shopping offers that cardholders can access through their online accounts. C1 creatively calls their offers “Capital One Offers.” Historically, these offers were made on a cashback percentage. However, at some point in the second half of this year, the Capital One offers on […]
34% of Consumers Haven't Heard of Card-Linked Offers – PYMNTS.com
Card-linked offers, or promotions aimed at encouraging consumers to use credit or debit cards, are very popular with consumers. That is, once you use it. According to PYMNTS Intelligence’s report, “Card-linked offer growth relies on first-time users,” 93% of cardholders plan to take advantage of a card-linked offer again in the near future after taking […]
A Third of Shoppers Pick Card-Linked Offers Over Loyalty – PYMNTS.com
The 2023 holiday season was a difficult time for consumers as rising prices made it difficult to manage spending. In this competitive market, card-linked offers have emerged as an attractive option for budget-conscious shoppers, with many merchants and card issuers leveraging product-level receipt data to solicit deals. We offer discounts and benefits tailored to consumers. […]
Shoppers Use Card-Linked Offers to Make Holiday Purchases – PYMNTS.com
With little protection from rising prices during the 2023 holiday season, U.S. consumers looked for ways to manage their spending. This has made card-linked offers particularly attractive to budget-conscious shoppers. In fact, discounts and offers were the main factors driving consumers' interest in and use of these offers. More than half of cardholders are interested […]