No cheeze please: UK proposals could force dairy alternatives to change names | Food & drink industry

Dairy alternatives like “I Can’t Believe It’s Not Butter” and Alpro’s “This Is Not M*lk” are designed to prevent shoppers from confusing plant-based products with real dairy products. If strict new rules are imposed, the name may have to change. It comes as trading standards officials are thought to be on the verge of announcing […]