College football players are using their Cheez-It NIL deals for a great cause
We live in a college football world that was unbelievable even just five years ago. Never mind the fact that the entire 12-team playoff is going to start or that it will happen. arizona (Shout out to the sun demons), Boise State and Indiana. That in itself is outrageous. What's really hard to believe is […]
‘Non-edible’ mascot Ched-Z steals show at Cheez-It Citrus Bowl
A new non-edible mascot named Ched-Z has arrived in the Cheez-It Citrus Bowl. This is the show you never knew you needed. Announced before the Tennessee vs. Iowa Hawkeyes bowl game, the Cheez-It Citrus Bowl features a Cheez-It mascot emerging from a giant snack box as DMX's “Lose” plays, making it a great addition to […]