Stocks experiencing the largest changes after hours: Alphabet, Qualcomm, Nvidia, E.l.f. Beauty, Boot Barn and others.
After-Hours Stock Movements Here’s a look at some notable stocks making waves in after-hours trading. Qualcomm: The chipmaker saw its stock drop over 8%, largely due to global memory shortages not meeting the company’s expectations. Qualcomm now anticipates adjusted earnings for the fiscal second quarter to be between $2.45 and $2.65 per share, with revenue […]
E.l.f. executive responds to customer reactions regarding Matt Rife ad campaign
Elf Cosmetics Faces Backlash Over Matt Rife Ads An executive at Elf Cosmetics is trying to calm social media users after recent ads featuring comedian Matt Rife triggered significant backlash. In an interview with Business of Fashion, Kory Marchisotto, the brand’s chief marketing officer, expressed surprise at the negative reactions, clarifying that their intention was […]
Matt Rife’s e.l.f. advertisement leads to social media criticism due to earlier jokes.
Backlash Against Matt Rife’s New Cosmetic Campaign Comedian Matt Rife’s latest advertising campaign for Elf cosmetics is facing criticism online. The ad, which debuted recently, features Rife alongside RuPaul’s Drag Race stars in a spoof legal commercial promoting the affordable makeup brand. While the ad aims for humor, many social media users expressed discomfort, linking […]
E.L.F. Cosmetics criticized for ad featuring comedian Matt Rife
Beauty brands are facing backlash after featuring controversial comedians in their recent marketing efforts. Elf Cosmetics launched a new advertisement on August 11, showcasing drag queen Heidin Closet as “Elfino” and comedian Matt Life as “Schmers.” These law-themed ads are part of their Super Bowl 2024 campaign, where the duo aims to shield clients from […]
Katherine Legge seeks to leave her impression in NASCAR with backing from e.l.f.
Katherine Legge’s NASCAR Journey Katherine Legge, with over 25 years in the racing world, has driven countless races across various cars. From speedway circuits to road courses, her experience is vast and rich. Imagine a scenario where, let’s say, a 44-year-old from Surrey, England, races anything on four wheels. Legge certainly did, pushing limits and […]