Hellmann’s promises to compensate cafe owner for damages after unhappy customer ignites fire over absent mayo

Incendiary Reaction to Mayo Shortage It’s quite a story, really. A man’s frustration over a lack of mayonnaise at a Spanish cafe took a wild turn when he ended up setting the place on fire, causing significant damage. The mayonnaise brand, Hellmann’s, stepped in to assist after hearing about the incident. This unusual event unfolded […]
Hellmann’s launches Will Levis mayonnaise cologne for $8 a bottle

If you’ve ever wanted to smell like mayonnaise all day long, now’s your chance. Condiment brand Hellmann’s announced Tuesday that it’s teaming up with Titans quarterback Will Levi to release a cologne, aptly named “Will Levi’s No. 8.” Parfum de Mayonnaise, which costs $8 a bottle (containing 30 milliliters of cologne), was launched after Levi’s, […]
Titans QB Will Levis, Hellmann’s Debut Ad for Mayonnaise-Scented Fragrance

More than two years after Will Levi was found to put mayonnaise in his coffee, exuding a strong preference for the product, the mayonnaise industry has figured out how to capitalize on the mayonnaise-loving NFL star. The answer? “Will Levi’s No. 8, Parfum de Mayonnaise.” The scent you’ve been waiting for is here. Introducing Will […]